Morgan Stanley Positive on Intuit (INTU) Amid Cautious Yet Promising Guidance

On May 19, Keith Weiss from Morgan Stanley reiterated a Buy rating on Intuit Inc. (NASDAQ:INTU), with a price target of $720. The analyst expects the company to exceed its FY 2025 guidance for operating margins and EPS after the slightly better close of the tax season.

His basis for better earnings in the coming quarters is also based on the company’s focus on operational efficiency and AI-driven savings. Keith noted that the company is addressing past issues in some areas by launching its Full Assist service and adopting more aggressive pricing in the DIY tax market.

Keith’s analysis also suggests that the company’s Intuit Enterprise Suite strongly supports its penetration in upmarket mid-sized businesses. Moreover, its outlook should be further supported by potential growth from bundling its other products with online services, such as payments, payroll, and Mailchimp services.

A day earlier, Brad Reback, analyst from Stifel Nicolaus, initiated coverage on the stock with a Buy rating and set a price target of $725. Moreover, Citi analyst Steve Enders reiterated his Buy rating with an unchanged price target of $726.

Intuit Inc. (NASDAQ:INTU) is a global financial technology platform known for its products such as Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp.

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Disclosure: None.