Morgan Stanley Lowers PT on Hertz Global (HTZ)

Hertz Global Holdings, Inc. (NASDAQ:HTZ) declined roughly 62% last month to reach all-time lows. However, the Street expects more than 143% upside from the current level, making it one of the Best All-Time Low Stocks to Buy Now.

​The decline comes due to a massive capital-raising initiative and lowered earnings guidance. Management during the fiscal Q1 2026 earnings noted that they are maintaining the full-year EBITDA margin guidance of 3% – 6%, but noted that recent softness in the used car market may pressure Q2 depreciation costs toward the $300 per unit range.

​Recently, on June 30, Morgan Stanley analyst Andrew Percoco lowered the price target on Hertz Global Holdings, Inc. (NASDAQ:HTZ) from $5 to $3 and maintained a Hold rating on the shares. The main driver behind the cut is a sharp reduction in EBITDA estimates. Percoco lowered his 2026 adjusted EBITDA forecast by 40% and his 2027 forecast by 17%. The estimates have been reduced due to higher depreciation per unit, which is squeezing profitability more than previously expected.​

Hertz Global Holdings, Inc. (NASDAQ:HTZ) is a Florida-based vehicle rental company. Founded in 1918, the company operates through the Americas RAC and International RAC segments.

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