Microsoft (MSFT) and NFL Expand AI Partnership to Revolutionize Game and Operations

Microsoft Corporation (NASDAQ:MSFT) is one of the best stocks to buy according to billionaire Ken Fisher. On August 20, the NFL and Microsoft announced a multiyear extension of their strategic partnership, marking a major leap in AI integration across the league.

Microsoft (MSFT) and NFL Expand AI Partnership to Revolutionize Game and Operations

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Technologies like Microsoft Copilot and Azure AI are now central to enhancing sideline evaluations, scouting talent, and streamlining stadium operations. With over 330 events annually, the NFL aims to use real-time data and cloud-based insights to empower coaches and players with smarter, faster decision-making.

The Sideline Viewing System has been upgraded with 2,500 Surface Copilot+ PCs across all 32 clubs, giving nearly 3,000 personnel access to advanced analytics. GitHub Copilot features allow filtering plays by down, distance, and penalties, while Microsoft 365 dashboards help analysts refine strategies using data like snap counts and formations. AI tools are also being used off the field to support game operations managers and improve incident tracking for smoother event execution.

Beyond game day, Microsoft is deploying Azure AI video tools for practice evaluations and injury assessments. At the 2025 NFL Scouting Combine, clubs used an Azure AI Foundry-powered app to analyze over 300 prospects in real time. Teams are now exploring AI for business operations, marketing, and fan engagement, with clubs like the Tampa Bay Buccaneers already leveraging Copilot for promotional efforts. The NFL Players Association is also adopting AI for video reviews to boost staff efficiency and player safety.

Microsoft Corporation (NASDAQ:MSFT) is a technology company that develops, licenses, and sells software, services, and hardware. It’s best known for its Windows operating system, as well as offering cloud computing services, including Azure, and a range of other products and services for both consumers and businesses.

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Disclosure: None. This article is originally published at Insider Monkey.