Microsoft Surface Tablet: There has been a lot of speculation lately about what Microsoft Corporation (NASDAQ:MSFT) has in store for its Surface lineup of tablets. While these devices are not having much success when competing against the top dogs of the industry, such as the iPad, the company doesn’t want to give up just yet.
While some ponder what Microsoft can do to grab more tablet market share, the company itself appears to be forging ahead with a second generation Surface. This may come as somewhat of a surprise to many, especially those who feel that slow sales would hold Microsoft Corporation (NASDAQ:MSFT) back from releasing another tablet in the near future.
DigiTimes is reporting that “Microsoft is expected to announce second-generation Surface tablets at the company’s Build Developer Conference, which will be hosted from June 26-28.”
Although a lot can change between now and then, within a couple of months we will get a better idea of what Microsoft Corporation (NASDAQ:MSFT) has in store. We will also get a better idea of whether or not the information DigiTimes pushes out to the public is accurate or not.
The report cites supply chain sources, adding that the source has “already shipped components for 1-1.5 million Intel-based units to the software giant since the end of 2012.”
The first generation Microsoft Corporation (NASDAQ:MSFT) Surface tablets were anything but a success. While the RT sold a 1 million units, the Pro only managed right around 500,000. When compared to competitor numbers, such as those for the Apple Inc. (NASDAQ:AAPL) iPad and iPad mini, this is quite low.
Microsoft is doing its best to spread the word about what the Surface tablets have to offer, even going as far as reaching into other markets to hopefully increase sales. For example, the Surface Pro will be making its debut in Australia, Austria, Korea, and Russia among other countries over the next couple months.
There is one last tidbit thrown out there by DigiTimes that is worth discussing:
“The sources also noted that the second-generation Surface devices reportedly will only feature a 7- to 9-inch displays to meet the rising demand for smaller tablet devices.”
If true, this is not much of a surprise as it appears that a growing number of consumers are moving towards smaller tablets.
For those who are unsure of what the current Microsoft Corporation (NASDAQ:MSFT) Surface lineup has to offer, check out the video on the next page: