Microsoft Corporation (MSFT) News: Bill Gates Applaud, Ludicrous Tactics, E3 Spotlight Battle With Sony Corporation (ADR) (SNE) & More

Editor’s Note: Related tickers: Microsoft Corporation (NASDAQ:MSFT), Sony Corporation (ADR) (NYSE:SNE), eBay Inc (NASDAQ:EBAY), Google Inc (NASDAQ:GOOG), Yahoo! Inc. (NASDAQ:YHOO), Facebook Inc (NASDAQ:FB), Apple Inc. (NASDAQ:AAPL), AOL, Inc. (NYSE:AOL)

Battle of the consoles stirs up buzz for E3 gaming expo (France24)
Sony Corporation (ADR) (NYSE:SNE) and Microsoft Corporation (NASDAQ:MSFT) will be battling for the spotlight at the E3 videogame show in Los Angeles this week, both eager to showcase new consoles – the Xbox One and PS4 – as game publishers attempt to tackle the industry’s shift towards mobile gaming. A year after Nintendo introduced its lacklustre Wii U to the gaming world, console rivals Microsoft and Sony Corporation (ADR) (NYSE:SNE) are using the Electronic Entertainment Expo (E3) in Los Angeles as a launching pad for their next generation of machines: the Xbox One and the PS4. As the long-awaited consoles go into direct competition, Microsoft Corporation (NASDAQ:MSFT) and Sony Corporation (ADR) (NYSE:SNE) have chosen wholly different strategies to promote them.

Microsoft Corporation (NASDAQ:MSFT)

Microsoft crystallises BYOD management strategy (TechCentral)
Microsoft Corporation (NASDAQ:MSFT)’s TechEd North America conference provided a first glimpse of the architecture that Microsoft shops should use to manage employee personal devices for work duties in the emerging IT trend for bring your own device (BYOD). “We’ve built a solution to manage your devices where they live,” said Brad Anderson, Microsoft’s corporate vice president of Windows Server and System Center, during the keynote at TechEd. System administrators will “get a consistent experience to manage PCs and devices in one console, one set of capabilities, and not separate infrastructures.”

Microsoft “kindly” requests back Nokia Lumia 920 with early build of next Windows Phone OS update (WPSuperFanboy)
It looks like we might have had the last of the “Notification Center” leaks that did the rounds late last week, courtesy of a Reddit user that purchased what turned out to be a Microsoft Corporation (NASDAQ:MSFT) developer Nokia Lumia 920 on eBay Inc (NASDAQ:EBAY). According to WPCentral, Microsoft has reached out to Reddit user ‘Chinaman28′ in an effort to recover what they deem to be their lost property. You may recall that screenshots of what is said to be an early build of the next-version OS were posted on Reddit by Chinaman28 showing a new notification center, new calendar with a better week view, alongside other new features.

US tech titans dragged further into spy scandal (TeleGraph)
The American technology giants are among nine businesses linked to the US government’s PRISM scheme, a major surveillance operation which enables US officials to mine information about individual users directly from their datacentres. …However, evidence has emerged that indicates the technology companies offered the government more help than suggested. According to the New York Times, Google Inc (NASDAQ:GOOG), Microsoft Corporation (NASDAQ:MSFT), Yahoo! Inc. (NASDAQ:YHOO), Facebook Inc (NASDAQ:FB), AOL, Inc. (NYSE:AOL) and Apple Inc. (NASDAQ:AAPL) all discussed with the US government ways of making it easier to give the NSA access to information. Twitter notably resisted.

Bill Gates lauds Britain for tackling world hunger (NewIndianExpress)
Microsoft Corporation (NASDAQ:MSFT) founder Bill Gates has praised Britain for tackling child hunger across the world, as the government committed 655 million pounds over the next six years to save millions of kids from malnutrition. The Guardian daily said Gates’s comments came after an announcement by International Development Minister Justine Greening, who said the money would save the lives of 1.7 million children under five years. A recent report by The Lancet said nearly half of the deaths of children under fives – 3.1 million – each year were principally caused by malnutrition.

Microsoft’s dirty PR tactics denied by Reddit (StickSkills)
It’s not crazy to think that a big company like Microsoft Corporation (NASDAQ:MSFT) would do anything in its power to halt any sort of negative buzz, even when its chosen tactics seem somewhat ludicrous. Such a thing happened this week when allegations of the company using social media to alter its reputation arose, but those have been quickly denied by social media site Reddit. Earlier this week, there were claims that Microsoft was attempting damage control after the negative outburst in response to the Xbox One.

Microsoft outlines new features of Xbox One controller (EL33TOnline)
One has to hand it to Microsoft Corporation (NASDAQ:MSFT) for not resting on its laurels when it came to designing the Xbox One controller. The Xbox 360’s pad is one of the most popular in videogame history so it would have been easy for Microsoft to make a few tweaks here and there and present a Xbox One controller which didn’t stray too far from the previous model. Instead, the new controller features more than 40 innovations and is the end result of 20 research studies conducted around the world and 200 prototypes!