All of these positive catalysts, combined with the backing of Apple, suggest that Bing’s market share will rise over the next few quarters. While this will only slightly boost Microsoft’s top line, it could help it significantly advance its cloud-based ecosystem, which consists of Skydrive, Office, Outlook and its Windows/Xbox Live services, to new levels against Google. Therefore, as Google’s growth reaches a plateau, investors should pay careful attention to the rise of Bing, which could change the game significantly.
Leo Sun owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft.
The article Could This Search Engine Be a Game Changer? originally appeared on Fool.com and is written by Leo Sun.
Leo is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.
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