Meta’s (META) Ad Metrics Remain Strong, Investment Bank Says

Meta’s (META) guidance did not indicate that the company’s advertisers are reducing their spending on the platform at all, Brent Thill, an analyst at investment bank Jefferies, said today.

According to the analyst, Meta’s strong attractiveness to advertisers has prevented it from being hurt by negative macro trends.

Thill, who made the comments on CNBC, kept a $600 price target and a Buy rating on the shares.

Meta’s Attractiveness for Advertisers

“Meta has the best (return on investment) for advertisers..and the strongest community of users,” Thill stated. It also has “many different products” for advertisers to choose from, he pointed out.

As far as ads are concerned, “the only area of weakness” for META was spending by China-based marketers, according to Thill.

The Analyst Is Upbeat on META’s Llama AI Tool

“Llama is doing extremely well, and companies trust llama more than DeepSeek,” the analyst said.

Moreover, many companies are using Llama and DeepSeek together, while Llama is helping advertisers target users more effectively and enabling users to find information more effectively, according to Thill.

“Llama is a free call option around META stock,” Thill added.

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Disclosure: None. This article is originally published at Insider Monkey