Meta Platforms (META) To Launch a New Line of Smart Glasses and This Time They are Cheaper

Meta Platforms, Inc. (NASDAQ:META) is one of the Stocks That Will Make You Rich Over the Next 3 Years. On June 23, Reuters reported that Meta Platforms, Inc. (NASDAQ:META), in partnership with EssilorLuxottica, launched a new line of AI smart glasses starting at only $299. The new price mark is a significant step down from the previously launched Ray-Ban Display glasses, which cost around $800.

​The report noted that, unlike the previous glasses, these won’t carry Ray-Ban or Oakley branding and will be marketed as Meta Glasses. The glasses come with a rectangular and oval style frame developed in partnership with Kylie Jenner. In terms of the technology, the Meta Glasses are the first to run on Muse Spark, which is the debut model from Meta’s newly formed Superintelligence Labs.

​Reuters also highlighted that Meta’s dominance in this space is hard to ignore. The company held a 76.1% share of global smart glasses shipments last year, out of 9.6 million total units shipped, according to IDC. That kind of market lead has pushed rivals like Google and Apple to explore similar products.

Meta Platforms Inc. (NASDAQ:META) develops products that allow people to share and connect with their family and friends using PCs, mobile devices, VR headsets, and AI glasses. Some of its apps include Facebook, Instagram, and WhatsApp. It operates in the Reality Labs and Family of Apps segments.

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