Meta Looks for Exclusive Hollywood Content for its New Headset, WSJ

Meta Platforms, Inc. (NASDAQ:META) is negotiating exclusive immersive content for its future premium virtual reality headgear, internally named “Loma,” with Disney, A24, and other companies.

According to the WSJ, Meta looks for exclusive Hollywood content for its new headset

The device, which is set to be released next year, will cost less than $1,000 and look like giant eyeglasses attached to a pocket-sized puck. To compete with Apple’s $3,500 Vision Pro, Meta Platforms, Inc. (NASDAQ:META) is paying millions for VR-only versions of popular IPs.

Loma intends to combine immersive video with portability and will have higher-fidelity images than current Meta Quest devices. Disney and James Cameron’s Lightstorm Entertainment have previously teamed up with Meta Platforms, Inc. (NASDAQ:META) to create a Star Wars virtual reality experience.

While allowing content to be monetized later on other platforms, the business is giving priority to time-limited VR exclusivity. In 2024, Meta Platforms, Inc. (NASDAQ:META)’s VR/AR business, Reality Labs, reported a $17.7 billion loss on $2.1 billion in revenue. Despite becoming a market leader, its Quest line is still specialized; since 2021, its AI-powered Ray-Ban spectacles have sold two million pairs.

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