Former president of PayPal, David Marcus, is now working to develop a unique user experience for the customers of Facebook Inc (NASDAQ:FB)’s messaging app. He got to mentor 100 people instead of 50,000 and this allows him to focus on building the product, not just maintaining it, according to his replies in an interview at Bloomberg. Facebook Inc (NASDAQ:FB)’s last earnings reports depict an increase of 14% in monthly active users, which’s value is more than 1.35 billion. Its messenger has only crossed over the half of billion level, but it still does not seem to be in need of help from other services like WhatsApp.
“Right now, WhatsApp is on the path to get to 1 billion monthly active users. Now that we’ve past the 0.5 billion mark, next stop is 1 billion for us as well and we’re approaching this in very different ways. So, thinking about rationalizing this right now would be a mistake and WhatsApp is fairly independent,” uttered Facebook’s VP of Messaging Product David Marcus.
Facebook Inc (NASDAQ:FB) sees a lot of potential for the messaging activities to ramp up in popularity on the back of the current shift towards mobile. Mobile active users were 1.12 billion as of September 30 for the social platform, but the year-to-year increase was 29%, which is twice more than the overall growth in user base. Notwithstanding the fact, there are a series of obstacles that Facebook Inc (NASDAQ:FB) might face in trying to provide better consumer experience.
“If you look at basic texting, it’s kind of very transactional […] so you can’t have a very enjoyable and rich conversation using text messaging and that’s what we want to do. If you look at messenger right now, you have high-definition calls, you have selfie cams and you can send selfie videos or videos of things around you,” said David Marcus.
Companies like Snapchat might hinder the increase in popularity of messaging services for the tech giant, but at the same time they might force Facebook Inc (NASDAQ:FB) to embed unique features as a bonus to their core activities, which will only benefit and please the users.
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