Mattel, Inc. (MAT) Merges Film and TV Divisions to Launch Mattel Studios

Mattel, Inc. (NASDAQ:MAT) announced on Monday that it is merging its film and television divisions to create Mattel Studios, aiming to build more brand-driven entertainment following the success of the Barbie movie. Robbie Brenner, president of Mattel Films since 2018, will lead the new unit as president and chief content officer, reporting to CEO Ynon Kreiz.

The company also appointed three new leaders under the Mattel Studios banner: Jennifer Breslow will head television, while Darian Lanzetta and Tom McNulty will serve as senior film executives, all reporting to Brenner.

CEO Ynon Kreiz made the following statement about this development:

“Our vision for Mattel Studios is to collaborate with leading creators to make standout quality content based on Mattel’s iconic brands that will resonate in culture and appeal to global audiences.”

Brenner led the production of Barbie, which became 2023’s highest-grossing film worldwide, earning $1.44 billion at the box office. This success brought her a second Best Picture Oscar nomination as a producer, her first being for Dallas Buyers Club in 2014.

Under her guidance, Mattel, Inc. (NASDAQ:MAT) has a robust lineup of film and TV projects, including 14 TV series scheduled for release this year from Breslow’s team.

Mattel, Inc. (NASDAQ:MAT), headquartered in California, is a global toy and entertainment company with operations in 35 countries and products sold in over 150 countries.

MAT is up by nearly 5% since the start of 2025.

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