Marchex Strengthens its Collaboration with FordDirect for AI-Powered Solutions

Marchex, Inc. (NASDAQ:MCHX) announced an expanded agreement with FordDirect to deploy its AI-powered Engage for Sales and Service platform to almost 3,000 Ford Dealers and Lincoln Retailers nationwide.

Marchex strengthens its collaboration with FordDirect for AI-powered solutions

A communication professional speaking on the phone with a smiling customer in the background.

The platform provides real-time, AI-powered insights from consumer interactions, such as sentiment analysis, lead results, and notifications for high-value opportunities. The goal of this expansion is to increase dealership sales and service departments’ revenue and operational efficiency, building on Marchex Spotlight’s previous success.

​​Ford and Lincoln dealerships may boost customer happiness, service bay traffic, and conversion rates by using Engage for Automotive. Features include call categorization, customer trend analysis, and real-time notifications on missed opportunities that aid in staffing optimization, performance gap identification, and coaching guidance.

Dean Stoneley, CEO of FordDirect, highlighted the platform’s contribution to strengthening dealer performance and customer engagement. Troy Hartless, CRO of Marchex, Inc. (NASDAQ:MCHX), stressed how it may raise lifetime customer value. Ford Motor Company and its franchised dealers have partnered to form FordDirect.

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