We came across a bullish thesis on Madison Square Garden Sports Corp. on Danny’s Substack by Danny Green. In this article, we will summarize the bulls’ thesis on MSGS. Madison Square Garden Sports Corp.’s share was trading at $328.54 as of February 19th. MSGS’s trailing and forward P/E were 85.90 and 72.46 respectively according to Yahoo Finance.
MSG Sports (MSGS) combines iconic New York franchises with strong brand equity, offering a unique position in the sports and live entertainment landscape. Fan demand remains robust, particularly for marquee teams like the Knicks and Rangers, translating into high attendance, premium ticket pricing, and growing sponsorship and merchandise revenues.
MSGS benefits from secular interest in sports and diversified revenue streams, but it faces headwinds from evolving media consumption, such as cord-cutting and streaming, as well as sensitivity to consumer discretionary spending during economic downturns. Fiscal 2025 demonstrated modest revenue growth to ~$1.04B, reflecting resilient per-game revenue, sponsorship, and suite income, yet operating income declined sharply due to margin compression, rising costs, and shifts in media rights, highlighting volatility in financial momentum.
MSGS’s competitive advantage is moderate: the historic legacy and geographic rarity of its franchises, coupled with loyal fan bases, create pricing leverage and recurring revenue, but performance slumps, media rights erosion, or structural dependencies on arena agreements can weaken its moat. Management has navigated media contract complexities and pursued revenue growth from suites and sponsorships, yet structural constraints—including high operating costs and governance concentrated in the Dolan family—limit strategic flexibility.
Key risks include declines in media rights revenue, economic slowdowns affecting discretionary spending, poor team performance, and league disruptions, all of which could materially reduce earnings. Potential upside stems from undervaluation relative to private franchise sales, favorable media deal renegotiations, deeper playoff runs, and expansion into digital fan engagement and betting partnerships. Cash generation from per-game revenues remains strong but volatile due to operating costs, media rights dynamics, and long-term lease obligations. Overall, MSGS presents a balanced investment with structural asset value upside tempered by operational and macro volatility.
Previously, we covered a bullish thesis on Madison Square Garden Sports Corp. (MSGS) by Boyar Research in October 2024, which highlighted the valuation gap between the combined worth of the Knicks and Rangers and MSGS’s market price, as well as potential value unlock through minority stake sales or spin-offs. MSGS’s stock price has appreciated by approximately 57.70% since our coverage. Danny Green shares a similar view but emphasizes operational performance, media rights dynamics, and cash flow volatility as key drivers alongside franchise asset value.
Madison Square Garden Sports Corp. is not on our list of the 30 Most Popular Stocks Among Hedge Funds. As per our database, 41 hedge fund portfolios held MSGS at the end of the third quarter which was 50 in the previous quarter. While we acknowledge the risk and potential of MSGS as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than MSGS and that has 10,000% upside potential, check out our report about this cheapest AI stock.
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Disclosure: None.
