Lumen (LUMN) Climbs 12% as Pac-12 Partnership Redefines Sports Broadcasting

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Lumen Technologies climbed by 12.37 percent on Wednesday to close at $5.27 apiece as investors cheered its newly sealed partnership with Pac-12 Enterprises to reinvent a new era in sports broadcasting.

In a statement, Lumen Technologies, Inc. (NYSE:LUMN) said it was tapped by Pac-12 Enterprises for its Network-as-a-Service (NaaS) technology, which would support the latter’s sports broadcasting in a faster, more flexible, and cheaper way.

Lumen (LUMN) Climbs 12% as Pac-12 Partnership Redefines Sports Broadcasting

With Lumen Technologies, Inc.’s (NYSE:LUMN) NaaS, Pac-12 Enterprises will be able to produce hundreds of games this year with the flexibility to scale bandwidth on demand in minutes, lower production costs, and deliver seamless, high-quality broadcasts with fewer people on the ground.

“Live sports broadcasts demand flawless execution – near zero delay, rock-solid reliability, and the power to spin up bandwidth instantly, ensuring fans get a front-row experience with every game, no matter where they are,” said Lumen Technologies, Inc. (NYSE:LUMN) Chief Technology and Product Officer Dave Ward.

“With our Network-as-a-Service platform, Pac 12 Enterprises can instantly dial up bandwidth – delivering the speed, reliability, and control that modern productions demand,” he added.

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