“Developers continue to report higher conversion rates on Amazon compared to other platforms… Now we have another new way to help developers reach even more of our millions of customers.”
Amazon plans to initially give away “tens of millions of dollars” worth of free Amazon Coins to Kindle users. The company seems to be practicing their own form of “QE,” by injecting capital into the hands of customers who will theoretically start spending it on Amazon items such as apps and games. This will attract developers if it works, because money should be flowing into apps with all the “free” money going around. If this increases the demand for Kindles, it should also benefit companies that make and create its components, as well.
The bottom line:
If you love Jeff Bezos, are confident about his strategy, and confident that Amazon will grow into its valuations and make a great long-term holding, then buy Amazon. If you are more skeptical on the stock because of its lofty valuations, but still bullish on the company overall- consider companies that manufacture or create components for Amazon’s signature tablet, the Kindle Fire HD. You may not be getting the real Amazon, but you can get a little bit of exposure to the company by considering an investment in some of its key component partners.
All financial data obtained from Yahoo Finance
The article Love Amazon But Hate Its Valuation? Gain Exposure With These 3 Stocks Instead originally appeared on Fool.com and is written by Joseph Harry.