In a report for PC World, Ian Paul says the app which “aims to turn employees into content sharing machines” may also mean more spam for employees across the global workforce.
“Leave it to LinkedIn to find a way to add even more spam to your life. […] With this new app, companies can offer employees a steady stream of content such as articles and bland quotes they can share online,” Paul writes for the publication.
According to Paul, LinkedIn Corp (NYSE:LNKD) launched Elevate because they noticed that while about 2% of employees re-share content posted by their companies online, they make up about 20% of a company’s LinkedIn engagement.
LinkedIn Corp (NYSE:LNKD), in its announcement, cites other statistics behind their decision to launch this app. According to the professional social network, people are three times more likely to trust company information when information comes to them through employees of the company.
Furthermore, the social network says that socially engaged companies are 57% more likely to get more sales leads, 58% more likely to attract top talent and 20% more likely to keep these employees.
With Elevate, the professional social network is giving companies a new tool to make it easy for their employees to share information – in other words, be more “socially engaged” – while at the same time helping employees “build their own professional reputations”.
It’s a win-win for everyone involved, if LinkedIn is to be believed.
However, the PC World writer points out cons with the new application.
“If you’re a worker bee for a medium-sized or large enterprise with a penchant for social media engagement, watch out. This summer you may have social media share quotas right along with your sales and lead generation targets. At the very least, you may be highly encouraged to start sharing more content online with LinkedIn’s new app,” Paul writes.
LinkedIn Corp (NYSE:LNKD)’s Elevate application, available now only through invites, will be rolled out sometime this summer on Android, iOS and traditional computer operating systems.
By the end of 2014’s October to December quarter, David E. Shaw’s D.E. Shaw & Co., L.P. owned 633,813 LinkedIn Corp (NYSE:LNKD) shares, up 216% quarter over quarter.
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