In terms of numbers, Facebook’s massive user base may come into play for its jobs app. However, the company might still find it difficult to attract a majority of its social network service users to using its jobs-listing app. This is because very few people want to mix their social profiles with their professional profiles.
Additionally, Facebook’s business model, which it has recently diversified in a bid to generate income, may be a big hurdle for its jobs app. LinkedIn Corp (NYSE:LNKD) is entirely focusing on enhancing user experience on its platform and recently acquired Pulse, a news-streaming website with over 30 million users, and available in nine languages.
Monster Worldwide, Inc. (NYSE:MWW)’s survey portal plays a huge advantage in job hunting and employment analytics, which could play a part in attracting job hunters and recruiters. Nonetheless, this does not weigh much compared to LinkedIn’s prowess in the business of connecting recruiters and job seekers.
In the most recent quarter, LinkedIn’s revenue grew 68%. A majority of the revenue comes from talent solutions; that is, 54%, which is widely used by employers in the recruitment process. Marketing solutions account for 26% while the remaining 20% comes from premium solutions.
The bottom line
LinkedIn has solid fundamentals while outlook remains promising. It is hard to point a company that may eventually dethrone LinkedIn from its current position in professional networking. The company has also ventured aggressively in integrating its business with the mobile shift by coming up with an app, which is already bringing in 30% of its traffic. So, LinkedIn is making the right moves and deserves a look even at these levels.
Nicholas Kitonyi has no position in any stocks mentioned. The Motley Fool recommends Facebook and LinkedIn. The Motley Fool owns shares of Facebook and LinkedIn. Nicholas is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.
The article This Stock Is Worth a Look Despite Its Expensive Valuation originally appeared on Fool.com is written by Nicholas Kitonyi.
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