Investors should take note of where monetization falls here as I believe this is crucial to LinkedIn’s success. Management is smart to note that monetization only happens if the other three priorities work first. In other words, the first three priorities help guide the fourth, not the other way around. This is why LinkedIn is killing it today: Management has its priorities in the right order.
Money and jobs are cool
It’s also worth noting that LinkedIn’s fastest-growing demographic is students. Given the news we’ve been hearing lately about how Facebook is losing its “cool factor” with teens, it’s certainly worth remembering that at the end of the day, LinkedIn’s value proposition for generations to come is that it can and will affect their paycheck. Further, their behavior on Facebook Inc (NASDAQ:FB) can and does also affect their paycheck. I can’t help but wonder at what point a young student sees the trade-off there and devotes more time to LinkedIn and developing their professional identity, as it serves a purpose well beyond just social interaction.
For me, it all boils down to this: If you gave me shares of Facebook Inc (NASDAQ:FB) today, I’d sell them immediately and plow all the proceeds into LinkedIn. The differences between these companies grow starker every day and investors would be wise to take note. No, it’s not the cheapest stock on the block. But I also believe that LinkedIn Corp (NYSE:LNKD) is going to be one of the most relevant companies in the world over the coming decade and beyond. It’s not too late to join the party.
The article This Company Is Eating Facebook’s Lunch originally appeared on Fool.com and is written by Jason Moser.
Jason Moser has no position in any stocks mentioned. The Motley Fool recommends Facebook and LinkedIn. The Motley Fool owns shares of Facebook and LinkedIn.
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