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LinkedIn Corp (LNKD) Can Become Facebook Inc (FB) Before Facebook Can Become LinkedIn

In those two ways, LinkedIn Corp (NYSE:LNKD) has advantages. LinkedIn members want the company to sell their data, because they might end up with a better job, and many users find enough value to pay membership fees. Recruiters pay handsomely for an efficient way to find talent. LinkedIn gets to play both sides of the matchmaking, while Facebook Inc (NASDAQ:FB) users have no particular interest in hooking up with advertisers more than they already have to, and Facebook’s had limited success at cracking the professional segment.

LinkedIn Corp (NYSE:LNKD) is still much smaller than Facebook Inc (NASDAQ:FB) in terms of users, revenue, net income, market cap, and many other metrics. LinkedIn also trades at much higher premiums, but its business is much more sustainable than Facebook’s.

The article LinkedIn Can Become Facebook Before Facebook Can Become LinkedIn originally appeared on Fool.com.

Fool contributor Evan Niu, CFA, owns shares of LinkedIn. The Motley Fool recommends and owns shares of Facebook and LinkedIn.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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