Keynote Systems, Inc. (KEYN), Adobe Systems Incorporated (ADBE): What Does This Transaction Mean and How Can You Benefit?

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How the Deal Is Structured

The terms of this all-cash deal are relatively easy to understand. Thoma Bravo has agreed to issue cash payments of $20 per share to all Keynote shareholders of record as of a yet-to-be-determined closing date. At the moment, the transaction continues to hold out the possibility of an arbitrage premium: Keynote’s $19.75 share price is roughly 1.3 percent lower than Thoma Bravo’s offer price. While this is not the most impressive premium, high-volume traders who are willing to take advantage of momentary dips in Keynote’s stock price might be able to turn it to their advantage.

Potential Synergies and Benefits

Keynote’s management team has made no secret of its desire to become a leader in the development of mobile application software. Given the fast-changing nature of this industry and the increasingly unproductive nature of Keynote’s legacy operations, it is understandable that the company wishes to pursue this aim as the subsidiary of a private equity firm. The road ahead is likely to require an accelerated restructuring timetable and some tough decisions about personnel and capital allocation.

That said, this merger has the potential to create some strong synergies. If Keynote is able to transform itself into a mobile app powerhouse, it could emerge from its private equity incubator as a far stronger firm. It appears that Keynote’s management team is interested in partnering with major telecom players to deliver 4G and next-generation solutions. In five or 10 years, it would not be surprising to see the company issue a secondary public offering as a much stronger concern.

Potential Complications

Although such moves are commonplace, it is worth noting that several law firms have opened fact-gathering investigations into this deal. These investigations center on the “shopping” process in which Keynote’s management team engaged before accepting Thoma Bravo’s offer as well as the valuation of the agreed-upon deal. Although Thoma Bravo’s $20-per-share offer exceeded Keynote’s pre-announcement valuation by nearly 50 percent, some market-watchers feel that it shortchanges the company. At this point, it is not clear whether these investigations will precipitate lawsuits or other actions. However, investors should keep a close eye on the proceedings.

Invest or Stay Away?

In sum, this going-private transaction offers a small arbitrage premium and the possibility of some exciting synergies. While investors will not be able to play this transaction on a long-term basis, it may eventually bear fruit in the form of a much-strengthened Keynote Systems. On the other hand, Thoma Bravo’s efforts to tighten the firm’s operations and position it for growth could fail. Time will tell whether this deal turns out to be worthwhile.

Mike Thiessen has no position in any stocks mentioned. The Motley Fool recommends Adobe Systems. Mike is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

The article What Does This Transaction Mean and How Can You Benefit? originally appeared on Fool.com is written by Mike Thiessen.

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