KeyBank Teams Up with Personetics to Enhance Financial Wellness Initiatives

KeyCorp (NYSE:KEY)’s subsidiary, KeyBank, is taking another step toward its goal of helping clients succeed by adopting Personetics’ Cognitive Banking platform, designed to build stronger personal connections and support customers in reaching their financial objectives.

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KeyCorp (NYSE:KEY) is an Ohio-based financial services company with assets of approximately $189 billion, as of March 31, 2025.

KeyBank’s 2025 survey found rising financial stress, with over half of Gen Z taking steps to improve their finances. Similarly, 70% of consumers in a Personetics survey want timely financial insights. To meet this demand, KeyBank will use Personetics’ Engage platform to provide personalized spending and saving guidance.

Personetics CEO Udi Ziv expressed enthusiasm about joining forces with a like-minded institution focused on the future of banking. He emphasized that the collaboration goes beyond innovation as it’s about leveraging smart technology to strengthen the connection between banks and their customers. He noted that Cognitive Banking transforms how banks engage with clients and helps build lasting loyalty.

Emily Gessner, Head of Consumer Digital at KeyBank, made the following comment about this development:

“KeyBank’s mission is to help clients and communities thrive. A large part of that mission centers in helping clients move forward on their financial journeys and reach their financial goals. By leveraging Personetics’ platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.”

KEY is up by nearly 12% in the past 12 months.

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Disclosure. None.