JPMorgan Resumes Coverage of On Holding (ONON) at Overweight

On Holding AG (NYSE:ONON) is one of the 10 Fastest Growing Consumer Stocks to Buy Now.

On July 2, 2026, JPMorgan resumed coverage of On Holding AG (NYSE:ONON) with an Overweight rating and $51 price target. JPMorgan also placed the shares on “Positive Catalyst Watch.” The firm sees potential for above-consensus Q2 results and additional guidance increases, adding that On’s momentum should continue. JPMorgan also said the stock’s risk/reward is more attractive after the selloff over the last 12 months.

On June 26, On Holding AG (NYSE:ONON) co-founder Olivier Bernhard told Bloomberg in an interview that the company plans to expand into football.

In May, On Holding AG (NYSE:ONON) reported Q1 CHF 0.37, compared with CHF 0.21 last year. The company also reported Q1 CHF 831.9M, compared with CHF 726.6M last year. Founder and Co-CEO Caspar Coppetti called Q1 an “outstanding start” to the year and said it was another proof point of the company’s premium strategy. Coppetti also said that On is becoming more global, more multi-dimensional, and more rooted in different communities around the world.

On Holding AG (NYSE:ONON) develops and distributes performance sports products under the On brand in Switzerland, the rest of Europe, the Middle East, Africa, the United States, the rest of the Americas, and the Asia-Pacific.

While we acknowledge the risk and potential of ONON as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ONON and that has 10,000% upside potential, check out our report about the cheapest AI stock.

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