JP Morgan Slashes PT on Primo Brands Corporation (PRMB) to $35 From $37

Primo Brands Corporation (NYSE:PRMB) is one of the best consumer defensive stocks with more than 50% upside. JP Morgan slashed its price target on Primo Brands Corporation (NYSE:PRMB) to $35 from $37 while maintaining an Overweight rating on the shares. The firm told investors that the rating update came as part of a Q3 earnings preview.

Similarly, Mizuho also lowered the price target on Primo Brands Corporation (NYSE:PRMB) to $35 from $40 on October 28, keeping an Outperform rating on the shares.

In addition, Primo Brands Corporation (NYSE:PRMB) was initiated with a Hold rating by Jefferies on October 17, who set a $23 price target. The firm told investors that the company “sits at the intersection of scale and structural growth.”

It added that while Primo Brands Corporation (NYSE:PRMB) boasts strong longer term fundamentals, the company’s near-term visibility is limited by its integration complexity. According to the firm, execution proof points are necessary for the shares to re-rate.

Baron Discovery Fund also discussed Primo Brands Corporation (NYSE:PRMB) in its third quarter 2025 investor letter, stating:

“During the quarter, we established a new position in Primo Brands Corporation (NYSE:PRMB). Primo Brands owns the leading bottled spring water brands and the nation’s largest home and office water delivery service. The company was formed through the November 2024 combination of Primo Water and Blue Triton Brands. Primo Brands is fully vertically integrated. It owns or leases water supply (springs and municipal water sources), treats the water, bottles it, transports it to hubs, and distributes it last-mile to retail or the home. Primo Brands goes to market with 13 different brands. It has 7 brands that are over 100 years old, and 4 that date back to the 1800s. Primo Brands also owns high growth premium brands such as Saratoga and Mountain Valley Springs.

We think the stock is attractive for several reasons. First, the company benefits from strong barriers to entry. In the retail channel, brand recognition, distribution capability, and scale are the principal competitive advantages that have led to Primo Brands’ number one market share position in the water category, ahead of large beverage companies such as Coca-Cola and PepsiCo. In home and office delivery, Primo Brands has unrivaled route density that results in powerful local economies of scale and protects its 70%-plus market share. Second, there are tailwinds driving growth in water consumption. Consumers are becoming more health conscious and are trading sugary soft drinks for water. The aging municipal water infrastructure in the U.S. is also leading more people to seek out high-quality spring and purified water…” (Click here to read the full text)

Primo Brands Corporation (NYSE:PRMB) is a branded beverage company with a focus on healthy hydration. The company delivers domestically and sustainably sourced diversified offerings across formats, products, channels, consumer occasions, and price points, distributed in Canada and the US. It also provides water filtration units for business and home consumers across North America.

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Disclosure: None. This article is originally published at Insider Monkey.