Jim Cramer’s Still a Believer in Apple (AAPL)

Published on April 27, 2026 at 10:01 am by Ramish Cheema in News

We have recently published Jim Cramer Discussed AI Circular Deals, Top Quantum Plays & These 22 Stocks. Apple Inc. (NASDAQ:AAPL) is one of the stocks discussed by Jim Cramer.

Consumer electronics giant Apple Inc. (NASDAQ:AAPL)’s shares are up by 29.5% over the past year and flat year-to-date. Cramer is one of the strongest proponents of the firm, as he has asserted on multiple occasions that it is worthwhile to own the shares instead of trading them. The CNBC TV host defended Apple Inc. (NASDAQ:AAPL) throughout 2025 even as sentiment for the stock fluctuated due to factors such as concerns about the firm’s artificial intelligence roadmap and the demand for the iPhone. Financial firm Bernstein discussed Apple Inc. (NASDAQ:AAPL) on March 18th and maintained an Outperform rating and a $340 share price target. Bernstein believes that the consumer electronics firm is broadening its product portfolio to target the lower end of the market as well. In this appearance, Cramer criticized media coverage of Apple Inc. (NASDAQ:AAPL):

“I wanted to just highlight that we’ve seen a tremendous run in Intel cause we need CPUs and we’ve seen it in AMD. What we haven’t see is a run in Apple, it’s still kind of hanging there, it’s a Mag 7 that’s done okay. But this morning, Wamsi Mohan, who’s a really a very fine analyst, respected a great deal by the Apple people, Bank of America, does a piece which talks about how they’re the ones who don’t have any memory problems, they’ve got the chips. And right on top of that Loop Capital does a piece which talks about [inaudible] iPhone demand. All within the context David, of a surge in China demand that we’re not talking about, some people say it’s 40% above, some people say it’s 20% above, I’ll say it’s 30, I’ll take the average. It’s killing it in China, just killing it. No one’s talking about that. So you’ve got memory, you’ve got great demand in China, you’ve got terrific new products, and, foldable phone in the fall. And all the press writes about is people who are leaving Apple. Today we have another person leaving, well he’d been there for 31 years, was he supposed to die at his desk? Oh no he chose not to die at his desk, he chose to retire. Will you give me a break? Tim Cook has great people.”