Jim Cramer’s 15 Stock Calls: NVIDIA and Costco, and Caution About the Market

9. e.l.f. Beauty, Inc. (NYSE:ELF)

e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer discussed during Mad Money, as he highlighted a difficult backdrop for stocks. A caller asked whether the stock is a buy, sell, or hold in light of its most recent quarterly earnings. Cramer commented:

I think this is a very, very challenged group, okay? Not necessarily that ELF stands out. Almost every company in this cosmetics group is too challenged. I don’t want to touch it. Even though I think it’s a good company, when your milieu is troubled, you can’t buck it. Same thing by the way, if I were talking about liquor. Like you called me about Brown-Forman, I’d say, you know what, too tough a group.

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. During the May 29 episode, a caller asked whether they should buy more or just hold the stock, and Cramer replied:

I’m worried about it. I’m worried about it because you know, they get a lot of stuff from, you know, it’s made in China, and what really bothers me about it is the inexplicable decline and the very large short position. I am, call me confused about ELF. I don’t understand how the stock did indeed fall apart.