Jim Cramer Says “Call Me Confused About ELF”

e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer was focused on, as he discussed Mad Money’s latest game plan for the week. Noting that the stock has been “beaten up,” a caller asked whether they should buy more shares or just hold their position. Cramer replied:

I’m worried about it. I’m worried about it because you know, they get a lot of stuff from, you know, it’s made in China, and what really bothers me about it is the inexplicable decline and the very large short position. I am, call me confused about ELF. I don’t understand how the stock did indeed fall apart.

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. During the March 9 episode, a caller asked whether they should sell their position in the stock and buy CRWV. Cramer responded:

You know, oh boy, alright, that’s frying pan fire. Okay, so e.l.f. Beauty is erratic right now, but I have faith that it can go higher. I think you hold off on CoreWeave. CoreWeave is a stock that has tremendous potential but also has a lot of downside, and I don’t want you… to be in something that has a lot of downside. As much as I like the company, it is, it can be eviscerated by changes.

While we acknowledge the risk and potential of ELF as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ELF and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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