Jim Cramer Says “Apple Can Change Course” By Acquiring Perplexity

Apple Inc. (NASDAQ:AAPL) is one of the stocks Jim Cramer weighed in on.  During the episode, Cramer discussed the company’s AI strategy, as he commented:

“This is one of the reasons why I’m so concerned about Apple. Here’s a company with absolutely no AI strategy that I can see that does buying back stock endlessly, which, by the way, has accomplished nothing. Take it from me… And it started down the path of the old IBM where if it wasn’t invented there, it wasn’t good enough. We know where that strategy only… [brought] IBM, and it took many years to recover from it. Apple can change course by spending big money to acquire Perplexity, which I regard as a just-the-facts-ma’am engine, no bias that I can find. Right now, at this very moment… where there’s no clear winner, and each offering seems to be fighting for second place, Apple can step in to become the number one AI chat company immediately…

Unlike these other guys, Apple knows how to promote, and it’s got the App Store to do it. But I fear that they don’t want to take the risk because this business will be all or nothing like Search, and they fear they could be nothing. I’m on Perplexity 50 times a day, and buying it would be electric.”

Jim Cramer Says "Apple Can Change Course" By Acquiring Perplexity

A wide view of an Apple store, showing the range of products the company offers.

Apple (NASDAQ:AAPL) designs and sells smartphones, computers, tablets, wearables, and accessories. The company also provides cloud services, technical support, and a wide range of digital content and subscription-based platforms.

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Disclosure: None. This article is originally published at Insider Monkey.