Jim Cramer Isn’t Convinced About Nike’s (NKE) Turnaround

Published on April 20, 2026 at 9:45 am by Ramish Cheema in News

We recently published Jim Cramer Discussed AI “Mojo” & Commented On These 13 Stocks. NIKE, Inc. (NYSE:NKE) is one of the stocks discussed by Jim Cramer.

Athletic apparel retailer NIKE, Inc. (NYSE:NKE) is a frequent feature on Jim Cramer’s radar. The CNBC TV host has discussed the firm several times over the past couple of months. Most of his remarks have focused on NIKE, Inc. (NYSE:NKE)’s turnaround under CEO Elliott Hill. Cramer has generally praised Hill and, at times, sounded confident that the firm’s China operations could also experience improvement after a shift in its North American operations. However, more recently, he has shifted his tone. While he is still a believer in Hill, Cramer is unable to figure out how NIKE, Inc. (NYSE:NKE) could improve its business. HSBC discussed the firm on April 13th as it cut the share price target to $48 from $90 and lowered the rating to Hold from Buy. Some of the factors that were present in HSBC’s coverage included difficulties in several regions and limited visibility. In this appearance, Cramer compared NIKE, Inc. (NYSE:NKE)’s turnaround with Intel’s:

“Now contrast that unfortunately with what Nike is doing. In one year they have not pivoted. And I bring that up and it’s very painful because I like Elliott Hill very much. But, they have not pivoted, yet.”