Jim Cramer Highlights Cracker Barrel’s Misstep and Market Reaction

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) is one of the stocks on Jim Cramer’s radar. While Cramer highlighted the backlash the company faced on its now-retracted decision to change its logo, he was hopeful that the company could turn it around.

“Wednesday’s got a little stock drama going for it as Cracker Barrel reports… I’m talking about a situation that’s in flux. CEO Julie Masino, we’ve had her on. I think she’s terrific. She had this thing rocking. What a turn. And she decided to redo the logo, get rid of the old man in a barrel. It turned out to be ill-advised as, old timer as he’s known, apparently had lots of fans, including President Trump. Who’ve thunk it? She quickly backtracked, but the stock took a real hit. Good companies can put this kind of stuff behind them fast. Let’s hope that’s what Masino does.”

Photo by Chris Liverani on Unsplash

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) runs a network of restaurants that include attached gift shops. The restaurants serve breakfast, lunch, and dinner, and provide pick-up and delivery options. The gift shops carry a selection of products, such as home décor, clothing, food items, and seasonal gifts.

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Disclosure: None. This article is originally published at Insider Monkey.