Jim Cramer Doesn’t Know What Nike (NKE) Should Do Even Though He’s Rooting For The Firm

Published on April 4, 2026 at 2:28 pm by Ramish Cheema in News

NIKE, Inc. (NYSE:NKE) is one of the 10 Stocks Jim Cramer Talked About & Warned About A Weak Market.

Apparel giant NIKE, Inc. (NYSE:NKE) is a frequent feature of Cramer’s discussion. Throughout 2025, the CNBC TV host has commented on the firm’s ongoing turnaround efforts. In most of these appearances, he has maintained optimism about NIKE, Inc. (NYSE:NKE) and its CEO, Elliott Hill’s ability to correct the ship. However, more recently, his opinion started to shift from enthusiastic optimism to a more cautionary tone. For instance, in December, Cramer remarked that NIKE, Inc. (NYSE:NKE) needed more innovation and less inventory to right its ship. Later in the month, he advised viewers on Mad Money to sit this one out if they didn’t have the patience for a turnaround. NIKE, Inc. (NYSE:NKE)’s shares are down by 30% year-to-date, and they closed 15.5% lower on April 1st. On March 31st, the firm reported its fiscal third quarter earnings, which saw its $11.28 billion in revenue and $0.35 in adjusted earnings beat revenue estimates but miss them for the latter. Following the release, Cramer’s tone shifted further towards caution when it comes to NIKE, Inc. (NYSE:NKE):

“Yeah I was, and I was wrong. In my charitable trust I did tell people not to buy ahead of the quarter. I had, there were just too many signs that things were just not turning. You know if you look at it, this is a sports company, so if you said, well, they thought they were going to be in the playoffs, they’re nowhere even near the playoffs. It’s not even clear exactly what you would do. And there’s so many different buckets that have to be fixed. I think that what’s happened, and this is sometimes David, You see this, you think you’ve got the problems under control, because you inherited a really problematic situation. But it was far more problematic than you realized. This is something that people feel about Starbucks, I think Brian Niccols got in under control. . .I found it a discouraging quarter. I’m rooting for them, but that means absolutely nothing. And I don’t know if I were running the company, what, I feel terrible about this, what I would do.

“Elliott, I mean, US was great, now it’s kind of like foot of the pedal a little bit. Europe’s not great. China’s not great. The situation is this, there’s a Fall analyst meeting. And the question is. . .should they have one?”