Jim Cramer Discusses Brown-Forman (BF-B) & Alcohol Industry

We recently published 8 Stocks on Jim Cramer’s Radar.  Brown-Forman Corporation (NYSE:BF-B) is one of the stocks on Jim Cramer’s radar.

Brown-Forman Corporation (NYSE:BF-B) is another alcoholic beverage firm whose shares have struggled in 2025. The stock is down by 29% year-to-date and has suffered particularly in 2025. Since December 11th, Brown-Forman Corporation (NYSE:BF-B)’s shares have dipped by 15% with one notable catalyst coming in the form of analyst action by Citi. On December 17th, Citi downgraded the stock to Sell from Neutral and cut the share price target to $27 from $30, The Fly reported. The financial firm cautioned that Brown-Forman Corporation (NYSE:BF-B) could see the benefit from excess shipments reverse in 2026. As for Cramer, he has continued to remain pessimistic about the firm and other alcoholic beverage stocks in 2025 and this appearance wasn’t an exception:

Pixabay/ Public domain

” think this is going to be the year where people just say, these are the worst stocks, the alcohol stocks. Brown-Forman’s very, very badly. Can they bounce back? I don’t know. This is when you get GLP-1 and it’s going to be in pill form from Eli Lilly, there actually maybe another leg down for alcohol. The country’s a changed country, and I think people should realize, particularly, older people are aging out, they were the big drinkers. Not the young people. The young people are mocktails. But this is just beer coming down, the browns we call them, coming down. Bourbon. Whisky. And the clears are getting killed.”

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.