Jim Cramer Believes e.l.f Beauty “Got A Lot of Room to Grow”

e.l.f. Beauty, Inc. (NYSE:ELF) is one of the stocks in Jim Cramer’s game plan for this week. Cramer noted that he has high expectations for the stock, as he commented:

“After we close, we get two more companies that I like very much, and I bet they’ll give us good numbers. That’s Dutch Bros and e.l.f. Beauty. These two renegades, young companies that have disrupted the coffee and cosmetic business, wow, they got a lot of room to grow and take share, and that’s exactly what they’re going to do. Again, good stocks.”

Jim Cramer Believes e.l.f Beauty "Got A Lot of Room to Grow"

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e.l.f. Beauty (NYSE:ELF) develops and sells cosmetics and skincare products across multiple categories, including eye, lip, face, and body care. In a March episode of Squawk on the Street, Cramer mentioned the company and said:

“And plus I mean, it’s just been a relentless, you know, Elf has been terrible. . . .This is a very challenged group and you got to be careful about cosmetics. . . But I want to stay away from cosmetics nine ways to Sunday. Anything cosmetics is just no place to be.”

Since the above comment was aired, the stock is up nearly 78% at the time of writing.

While we acknowledge the risk and potential of ELF as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ELF and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.