Jefferies Upgrades Simply Good Foods (SMPL) to Buy

The Simply Good Foods Co. (NASDAQ:SMPL) is one of the 10 best small-cap consumer staples stocks to buy under $30.

As of the close of play on March 20, The Simply Good Foods Co. (NASDAQ:SMPL) carried a moderately bullish consensus sentiment. The stock received coverage from 7 analysts, 4 of whom assigned Buy ratings and 3 gave Hold calls. The stock has a projected median 1-year price target of $27.40, yielding an upside of almost 94%.

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On March 16, Jefferies upgraded The Simply Good Foods Company (NASDAQ:SMPL) from Hold to a Buy rating. The firm reduced its price target to $22 from $23, implying an upside of nearly 56%.

Jefferies stated that protein is entering a new phase of mainstream consumer adoption, considering that now consumers pursue convenient, affordable, and high-concentration protein options. With easy protein categories such as yogurt, snacks, bars, and shakes readily available, they seem well-positioned for significant growth.

On March 4, The Simply Good Foods Co. (NASDAQ:SMPL) reported the appointment of Matt Siler as Vice President of Investor Relations and Treasury, effective March 2, 2026. He replaces Josh Levine, who left to pursue some other external endeavor. Siler most recently held investor relations roles at TreeHouse Foods and Vital Farms.

The Simply Good Foods Co. (NASDAQ:SMPL) develops and sells packaged food, nutritional snacks, and beverages under different brands, including Quest and Atkins. The company sells its products through a strong network of retail and e-commerce platforms. Some of their offerings include protein bars, shakes, caramel candy bars, cookies, crackers, and peanut butter cups.

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