Jefferies Maintains a Buy Rating on Planet Fitness, Inc. (PLNT) with a $175 Price Target

Planet Fitness, Inc. (NYSE:PLNT) is among the 11 Most Oversold Stocks to Buy Now.

Jefferies Maintains a Buy Rating on Planet Fitness, Inc. (PLNT) with a $175 Price Target

On March 9, 2026, Jefferies reiterated a Buy rating and $175 price target on Planet Fitness, Inc. (NYSE:PLNT) after the company appointed former CFO Tom Fitzgerald as interim CFO following the departure of Jay Stasz. Jefferies said the move helps shift the narrative away from earlier communication confusion and back to the fundamentals of the company’s business model, describing Planet Fitness as “one of the best out there.” The firm added that with credibility being restored and the recent share price dislocation appearing severe, it would buy the shares “aggressively.”

Earlier the same day, Planet Fitness announced that Tom Fitzgerald, who previously served as the company’s CFO, has been named Interim CFO effective March 9. Fitzgerald replaces Jay Stasz, and the company said it has begun a search for a permanent CFO with the support of an executive search firm.

On February 24, 2026, Planet Fitness reported Q4 adjusted EPS of 83c versus the 79c consensus estimate and revenue of $376.26M compared with the $367.92M consensus. System-wide same club sales rose 5.7%. CEO Colleen Keating said the company delivered “strong performance in 2025,” ending the year with about 20.8 million members and nearly 2,900 clubs globally. Keating also noted the addition of roughly 1.1 million net new members during the year despite a 50% price increase for new Classic Card memberships.

Planet Fitness, Inc. (NYSE:PLNT) franchises and operates fitness centers under the Planet Fitness brand.

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