It’s All Greek to Starbucks Corporation (SBUX)

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When Howard Schultz returned to the helm of his coffee shop, one of the reasons was due to the company no longer being about coffee. It was more of a fast-food store that had betrayed its roots and lost its soul. One can only surmise from the direction he’s taking Starbucks these days that Schultz has chosen a Faustian path and sacrificing its soul for the promise of growth.

I see the coffee maker’s future as strained as the yogurt it’s going to be making.

The article It’s All Greek to Starbucks originally appeared on Fool.com and is written by Rich Duprey.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Starbucks.

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