Is Vital Farms (VITL) the most promising mid-cap consumer staples stock under $100?

Vital Farms (NASDAQ:VITL) is one of the most promising mid-cap consumer staples stocks under $100.

On December 18, D.A. Davidson analyst Brian Holland reaffirmed his Buy rating for Vital Farms (NASDAQ:VITL). The analyst lowered his price target from $52 to $47, which still implies over 52% upside.

Holland’s downward revision is based on the company’s revised guidance for Q4 results, which led to disappointment for investors. However, he defended the company for undergoing a temporary disruption, something that many people are ignoring.

He also spoke about the slowdown in volumes in recent weeks, which he believes was due to issues specific to the company and does not reflect a structural demand problem. For 2026, Holland anticipates that the company will have “relatively unconstrained capacity to meet pent-up consumer & customer demand.”

On December 18, TD Cowen also lowered its estimated price target for Vital Farms (NASDAQ:VITL), from $59 to $44. Despite such a sharp downward revision, the firm’s forecasts still result in an upside potential of 42%.

The firm reflected on Vital Farms’ recent struggles, which seem to have already priced in during 2025. However, it remains optimistic about their long-term outlook, which is backed by strong financial health.

Vital Farms (NASDAQ:VITL) is a brand of pasture-raised eggs and butter that distributes products across the United States. Their products, which include hard-boiled eggs, shell eggs, liquid whole eggs, and butter, are distributed through retailers and food service operators. All these products are sourced from animals raised on family farms.

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Disclosure: None. This article is originally published at Insider Monkey.