Forget about Twitter Inc (NYSE:TWTR) CFO, Anthony Noto’s DM fail, at least in that context. A more important question is which company was being discussed in that tweet/failed Direct Message? On Bloomberg, Emily Chang informed that the company was reportedly an App called Shots. She discussed this along with Noto’s tweet with Bloomberg’s Contributing Editor, David Kirkpatrick.
“[…] Well that is a fascinating story that your experience was so positive and that probably suggests that they should buy it. Obviously selfies are one of the great phenomenas of our era […],” remarked Kirkpatrick.
The story that Kirkapatrick was alluding to was the one narrated by Chang. After learning that it was probably Shots, which Twitter Inc (NYSE:TWTR) had its eyes on, and also the unmentioned subject of Nato’s tweet, Chang tried the App for the first time, and to her amazement she was retweeted more than 35 times.
Kirkapatrick also mentioned that although the paltform is being used by politicians to break news, for example Nigerian General using Twitter Inc (NYSE:TWTR) when he captured the town in Northern Nigeria from Boko Haram recently, its usage evades most common people.
This is also the reason why Twitter Inc (NYSE:TWTR) hasn’t been able to grow as much as Facebook Inc (NASDAQ:FB) in terms of monthly active users. Hence, he feels that this could be a blessing in disguise for the company.
“[…]You cannot separate growth from the product and I think that in a way this incident with Noto, misunderstanding in knowing how to use his own product could turn out to be very healthy for the company, because I think that it will force them to more seriously accept this criticism which I think that they have already kind of know about, but they really need to focus on it even more, that it is way too hard to use […],” said Kikpatrick.
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