BlackBerry 10 Smartphones: Despite the fact that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry was at one time the smartphone champion of the world, the company has fallen on rough times as of late.
In addition to stalling sales, falling well behind Samsung and Apple, the company has seen its corporate presence take a nosedive as well.
Earlier in the year, Home Depot decided to do away with roughly 10,000 Research In Motion Ltd (NASDAQ:BBRY) devices in favor of Apple iPhones. This was a huge hit to the company, and one that has been repeated throughout the world several times since.
However, Research In Motion Ltd just got some good news. Canadian Tire, a popular sporting goods store, has decided to bring BlackBerry on board as its “official smartphone.”
According to the company’s official press release, things will be in motion by the end of April. It is at this time that “employees from across its Family of Companies – including Canadian Tire Retail, Canadian Tire Financial Services, Mark’s and FGL Sports (Sport Chek, Sports Experts, National Sports and Atmosphere) – will use BlackBerry 10 smartphones as their primary business device.”
How Many Devices are we Talking?
At this time, the company is reporting that it will be “deploying several thousand units in the coming months.”
Better yet for Research In Motion Ltd (NASDAQ:BBRY) is the fact that Canadian Tire will be ordering both BlackBerry Z10 and BlackBerry Q10 smartphones. This goes a long way in showing that both devices have the capability of providing the type of corporate functionality required in today’s day and age.
Canadian Tire was looking for something fast and secure, and that is exactly what it is getting with the new Research In Motion Ltd 10 operating system.
This sentiment is backed up by Eugene Roman, Chief Technology Officer:
“With 90 years of history serving Canadians in communities from coast-to-coast, it’s fitting that we’re partnering with another great Canadian company to support our business.”
This is a big decision for Canadian Tire as well as one that is sure to benefit Research In Motion Ltd (NASDAQ:BBRY).
The question is: can BlackBerry keep the momentum by signing up other corporate partners? Even more so, is the company capable of stealing business away from Apple?
For now, this is a great start. The stock has lost some steam as of late, but this may be the type of partnership the company needs to get investors’ confidence back on course.
Check back here for more updates on BlackBerry 10 Smartphones.
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