Product innovation and transformation
Teams will need to work together on producing products that consumers will want. For example, the teams may work together on creating a cloud-based operating platform with an app that will stream videos in order to compete with the likes of Netflix, Inc. (NASDAQ:NFLX).
In addition, engineering could work with marketing to develop an aesthetically appealing tablet that could rival the iPad.
Microsoft’s employees need to fully synthesize the changes before they can begin to think about honing creative and engineering skills that can lead to products that will help move the company forward. In the meantime, Google Inc (NASDAQ:GOOG) and Apple will continue to solidify their positions in the tablet and smartphone markets.
In summary, Microsoft Corporation (NASDAQ:MSFT) stands at a crossroads between a PC-based tech paradigm and a tablet/smartphone tech paradigm. Employees will need to acclimate to Microsoft’s new function based team environment and by the time they do Google and Apple Inc. (NASDAQ:AAPL) will stand more entrenched in the new tech paradigm. Microsoft overslept and it’s too late.
What do you think? Feel welcome to comment in the box below.
The article Is Microsoft Waking Up Too Late? originally appeared on Fool.com and is written by William Bias.
William Bias has a position in Apple. The Motley Fool recommends Apple and Google Inc (NASDAQ:GOOG). The Motley Fool owns shares of Apple Inc. (NASDAQ:AAPL), Google, and Microsoft Corporation (NASDAQ:MSFT). William is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.
Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.