Is Apple Inc. (AAPL) Inching Towards Its Dream Car?

A tough road
The race to enter the automobile industry is getting tougher, as not only tech players like Apple Inc. (NASDAQ:AAPL) and Google trying to work on it, but telecom biggies including Verizon Communications Inc. (NYSE:VZ), AT&T Inc. (NYSE:T) and Sprint Nextel Corporation (NYSE:S) have also expressed their interests in diversifying into the automotive business. In fact, AT&T recently replaced Verizon to become GM’s partner in offering OnStar services. Both GM and AT&T were in talks in the past few months where the car maker got pretty impressed with the carrier’s idea of offering 4G LTE services in manufacturing connected cars. That said, Verizon is working very hard to diversify in the automobile space given the US’ soft corner for the car industry. National telecom providers are extremely keen to become an essential part of the auto industry before the mobile market attains saturation.

Connectivity with a car is increasingly becoming an essential feature when consumers are making a purchase decision. GM is not only collaborating with telecom players to add 4G services to its wehices, but it is also working with Apple to link Siri to its Chevy Spark and Chevy Sonic. Moreover, in collaboration with other automakers Apple Inc. (NASDAQ:AAPL) can also integrate it iOS ecosystem to the car’s dashboard, provide web access, streaming videos, and work on providing car safety information to the vehicles.

The bottom line
Presently Apple is not working to make an iCar, but is partnering with automakers to integrate its services in an attempt to reform the auto world. However, there are several other players carrying a similar vision of making cars more connected. So it is critical for Apple Inc. (NASDAQ:AAPL) to come up with an interesting and different invention.

The article Is Apple Inching Towards Its Dream Car? originally appeared on and is written by Rajesh Marwah.

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