We recently published a list of 10 Companies That Are Buying Back Their Stock in 2025. In this article, we are going to take a look at where Alphabet Inc. (NASDAQ:GOOGL) stands against the other companies that are buying back their stock in 2025.
Stock repurchases are the most discretionary form of capital allocation and have also become over time the most dominant for the US corporations. Unlike dividends, which create a recurring obligation, or capital expenditures, which are often a necessity to maintain the business operations going, buybacks offer flexibility – companies can repurchase shares when excess cash is available and halt the program during downturns or when capital allocation priorities shift. A buyback reduces the number of outstanding shares, effectively increasing earnings per share, and are therefore often seen as a form of instant gratification – prefer immediate upward pressure on stock prices over long-term gains from strategic reinvestments. Critics argue that buybacks can signal a lack of attractive reinvestment opportunities in the core business, as firms would most likely prioritize any potential project that could strengthen the competitive position and boost the growth trajectory. While such scenarios are certainly possible in some cases, proponents view stock repurchases as a natural adjustment to limited or uncertain growth opportunities or a way to return excess cash to investors in a more tax-efficient way than dividends.
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One of the primary reasons behind stock buybacks is to support the share price during periods of economic uncertainty or market volatility. It is well known that the management possesses insider information and has much greater visibility into the business trajectory; thus, when a company perceives that its stock is undervalued and repurchases significant amount of its own stock, it can signal confidence and boost morale among the entire shareholder base. Successful investors like Warren Buffett have spoken favorably about buybacks when executed at prices below intrinsic value, emphasizing that they can be an intelligent use of capital when alternative investments offer lower returns. However, buybacks have also faced scrutiny for their potential to artificially inflate stock prices and reward executives who are compensated based on EPS growth. The debate intensifies when companies borrow money to finance these operations, which can strain balance sheets in times of economic distress and depletes the cash reserves without any claw-back option.
Recent legislative developments have placed buybacks under greater regulatory and tax scrutiny – the Inflation Reduction Act of 2022 introduced a 1% excise tax on stock repurchases, aimed at curbing excessive reliance on buybacks and encouraging reinvestment in business operations and employee wages. In short, the purpose behind these regulatory attempts was to limit the hoarding of capital into investors’ hands and stimulate reinvestments that would fuel economic growth and create jobs. Despite this, repurchase activity remains robust, with S&P 500 firms continuing to allocate substantial capital to buybacks. For reference, data published by S&P Global shows that the total dollar volume of stock repurchases during 3Q 2024 increased 22% YoY. Some investors argue that government regulations will have limited impact, as corporations may simply adjust capital allocation strategies or increase leverage to maintain shareholder returns. As the US stock market experienced a strong rally throughout 2024 and reaching new all-time highs in the second half of the year extending into 2025, studying companies that repurchase significant amounts of their own stock may offer unique insights into their business; the key question to answer though is whether these operations signal an undervalued stock price or a lack of profitable reinvestment opportunities in the near-term.
Our Methodology
For our list of companies that are buying back stock we selected the top 10 companies in the S&P 500 index with the largest dollar volume of shares repurchased during Q3 2024, as reported by the S&P Dow Jones Indices. We ranked them according to their buyback activity for the quarter and also added the number of hedge fund holders for each company in this analysis.
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Alphabet Inc. (NASDAQ:GOOGL)
Q3 2024 buybacks: $15.29 billion
Number of Hedge Fund Holders: 234
Alphabet Inc. (NASDAQ:GOOGL) is a global technology conglomerate best known as the parent company of Google, which dominates the search engine market and digital advertising through Google Ads and YouTube. Beyond its core business, GOOGL has expanded into cloud computing, AI, autonomous vehicles (Waymo), and life sciences (Verily). Google Cloud continues to be a key growth driver, competing in enterprise AI and digital transformation solutions.
The strong performance of Alphabet Inc. (NASDAQ:GOOGL) during 2024 (shares up more than 30%) was primarily fueled by Google Cloud, which experienced significant growth, achieving 5x revenue growth in 5 years and becoming the fourth largest enterprise software company globally. GOOGL offers comprehensive AI infrastructure with 40 regions and 121 zones connected worldwide, demonstrating strong capabilities in AI training and inferencing systems – their AI infrastructure shows impressive performance metrics, delivering 3x competitors for training and 2.5x competitors on cost performance basis for inference. The company has seen substantial adoption metrics, with 90% of AI unicorns and 60% of all AI funded startups using their cloud infrastructure. During the latest quarter, management reported significant progress in AI, with Gemini 2.0 rollout and dramatic improvements across compute model capabilities and efficiencies. Going forward, GOOGL expects to increase its investments in capital expenditure for technical infrastructure, primarily for servers followed by data centers and networking, which clearly signals the presence of attractive growth opportunities ahead. Despite this, the company repurchased a whopping $15.29 billion worth of its own shares in 3Q 2024 alone, as a result of record cash flow generated during the year.
Overall, GOOGL ranks 2nd on our list of companies that are buying back their stock in 2025. While we acknowledge the potential of GOOGL as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than GOOGL but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.
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