Intuit (INTU) Down More than 57% YTD, Here’s What You Need to Know

The share price of Intuit Inc. (NASDAQ:INTU) has fallen more than 57% on a year-to-date basis. The primary factors are downward revision in TurboTax growth and concerns over AI disruption. However, the Street still expects more than 67% upside over the next 12 months, making it one of the Stocks Expected to Bounce Back According to Analysts.

​Recently, on June 18, Stifel Financial downgraded Intuit Inc. from Buy to Hold and lowered the price target from $375 to $275. The firm remains concerned about the company’s future growth trajectory. It noted that Intuit is moving from aggressive price increases toward a value-based pricing model. This comes as a response to market-share losses and growing customer price sensitivity. Stifel believes this strategic pivot will force the company to reset its long-term growth expectations downward.

​Analysts expect these changes to be formally announced at Intuit’s analyst day in September. Moreover, regarding TurboTax, Stifel forecasts the long-term growth target will be cut sharply to 4%-6% from the current 10%, as lower-income customers push back on price increases in the do-it-yourself tax-filing market. The firm also expects Global Business Solutions segment growth targets to be trimmed to 10% – 15%, down from 20%.

Intuit Inc. is a global financial technology platform behind TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, serving about 100 million customers worldwide.

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