Instacart, Pinterest Partner to Enhance Ad Targeting, Shoppability for Retailers

Maplebear Inc. (NASDAQ:CART) is one of the best new stocks to buy now. On June 17, Pinterest Inc. (NYSE:PINS) and Maplebear, which is more commonly called Instacart, announced a new partnership designed to enhance ad targeting for retailers and streamline the shopping experience for Pinterest users. The collaboration will allow advertisers on Pinterest to target their ads more precisely by using Instacart’s first-party engagement data.

In the initial phase of the partnership, selected brands advertising on Pinterest will gain access to Instacart’s audience segments. A subsequent phase is expected to introduce closed-loop measurement, which will connect Pinterest ad campaigns directly to actual product sales across the Instacart Marketplace.

Instacart, Pinterest Partner to Enhance Ad Targeting, Shoppability for Retailers

People strolling through a grocery-anchored shopping center.

This integration is valuable for food, recipe-related brands, and Consumer Packaged Goods/CPG companies. Instacart collaborates with 1,800+ national, regional, and local retailers from ~100,000 stores across North America. The partnership also includes the direct shoppability of Pinterest ads via the Instacart platform.

Maplebear Inc. (NASDAQ:CART) provides online grocery shopping services to households in North America. Pinterest Inc. (NYSE:PINS) is a visual search and discovery platform.

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Disclosure: None. This article is originally published at Insider Monkey.