Informa TechTarget, Salesloft Partner to Accelerate Revenue with Data-Driven Prospecting

TechTarget Inc. (NASDAQ:TTGT) is one of the best IT stocks to buy according to analysts. On June 23, Informa TechTarget announced a partnership and integration with Salesloft, which is a Revenue Orchestration Platform. The collaboration aims to help mutual customers grow revenue by enabling precise and data-driven prospecting, as well as efficiently engaging prospects who are actively in a buying journey.

The core of this integration is to streamline workflows between Informa TechTarget’s Priority Engine intent data platform and Salesloft’s engagement capabilities. Priority Engine provides insights into actively researching buyers and buying groups by using its trusted editorial communities, which include 220+ highly targeted technology-specific websites and over 50 million permissioned first-party audience members.

A woman in a virtual conference room speaking to a global audience on a webcast.

The integration allows sales teams to easily and automatically push “Active Prospects” from Priority Engine directly into relevant and topically aligned Salesloft cadences every week, thereby reducing the time between identifying intent signals and initiating sales outreach. By delivering active and permissioned contacts into Salesloft cadences, the integration helps sellers engage the right people with the right message at the right time.

TechTarget Inc. (NASDAQ:TTGT) provides purchase intent-driven marketing and advertising campaigns in North America, the UK, and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.