Social media companies like Facebook (FB) and Twitter (TWTR) have profound effects on the business world. Things have changed dramatically over the last 10 years. We continue to explore how social media companies change the way business is done in a new interview.
Kiara Moon is a leading model who has worked with several large brands in the United States. She granted us an interview to talk about her journey in modeling and her thoughts on social media’s influence on the modeling industry.
Q: What made you choose to become a model?
I worked as an auditor and analyst for a while before deciding to quit and follow my dreams. I’ve always been free-spirited, and modeling was something I wanted to do since my early teens. Modeling enabled me to embrace my creative side and challenged me to step out of my comfort zone.
Q: What are the challenges that you and other models face in the industry?
Getting a legitimate agent, especially when starting out, can be difficult. Knowing who to trust as a new model is challenging, as there are many fraudulent agents out there. Any model has to be very careful when choosing an agent, as they can make or break their career. Landing that first big-ticket modeling contract is another challenging task in the industry, as significant clients prefer to work with established and reputed e models. However, it is important to take smaller jobs to build your portfolio. It is equally vital to network and make contacts in the industry, which increases the likelihood of landing major contracts.
Q: The modeling industry is not what it was a decade ago. What has changed?
Social media has changed the game for sure. Fifteen or so years ago, all a model had to do was show up and look good. However, much more than a pretty face is considered when a brand is looking for someone to advertise their products in today’s world. Your digital presence, especially the number of followers on social media platforms, is an essential aspect that brands nowadays look into before working with a model. Getting your name out there as a model has become easier due to social media. In the past, the public would know you because of cover shoots in popular magazines, paparazzi, and gossip columns. Today, your digital influence and presence play an integral role in your success as a model.
Q: What advice can you give to upcoming models?
Do not give up on your dreams; keep on pushing to get what you want. Do not look down on the smaller jobs; they are a good way of building your portfolio, increasing your experience, and earning you money to keep you stable as you work towards your big break. Patience and perseverance are crucial to achieving success, not only in the modeling industry but in life.