IMAX Corporation (NYSE:IMAX) Q3 2025 Earnings Call Transcript October 23, 2025
IMAX Corporation beats earnings expectations. Reported EPS is $0.47, expectations were $0.3506.
Operator: Good day and thank you for standing by. Welcome to the third quarter 2025 IMAX Corporation earnings call. At this time, all participants are in listen-only mode. After the speaker’s presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one-one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star one-one again. Please be advised that today’s conference is being recorded. I would like to hand the conference over to your first speaker today, Jennifer Horsley, Head of Investor Relations. Please go ahead.
Jennifer Horsley: Good morning and thank you for joining us for IMAX Corporation’s third quarter 2025 earnings conference call. On the call today to review the financial results are Richard L. Gelfond, Chief Executive Officer, and Natasha Fernandes, our Chief Financial Officer. Rob Lister, Chief Legal Officer, is also joining us today. Today’s conference call is being webcast in its entirety on our website. A replay of the webcast will be made available shortly after the call. In addition, the full text of our earnings press release and the slide presentation have been posted on the Investor Relations section of our site. Our historical Excel model is posted to the website as well. I would like to remind you of the following information regarding forward-looking statements.
Today’s call, as well as the accompanying slide deck, may include statements that are forward-looking and that pertain to future results or outcomes. These forward-looking statements are subject to risks and uncertainties that could cause your actual future results to not occur or occurrences to differ. Please refer to our SEC filings for a more detailed discussion of some of the factors that could affect our future results and outcomes. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information, future events, or otherwise. During today’s call, references may be made to certain non-GAAP financial measures. Discussion of management’s use of these measures and the definition of these measures, as well as the reconciliation to non-GAAP financial measures, are contained in this morning’s press release and our earnings materials, which are available on the Investor Relations page of our website at imax.com.
With that, let me turn the call over to Mr. Richard L. Gelfond. Rich?
Richard L. Gelfond: Thanks, Jennifer, and thanks, everyone, for joining us as we review an exceptional quarter for IMAX. We delivered our highest third-quarter revenue ever with $106.7 million and our best-ever quarterly cash flow with $67.5 million. We drove growth of more than 30% across gross margin, net income, adjusted EBITDA, and earnings per share. Our third-quarter earnings exceeded those of our first and second quarters combined. The third quarter of 2025 was our highest grossing Q3 ever at the global box office with $368 million, up 50% year over year. Signings of new and upgraded IMAX systems surged past our full-year total for 2024 with 142 through September, and we are approaching 100 installations year to date.
We now expect to hit the high end of our guidance of between 150 and 160 installations for the full year. You’ve heard me say that IMAX has been moving into a new position, that we’ve been steadily building something bigger. Throughout the year, we’ve delivered operating results that exceed expectations and transcend the broader marketplace. Early on, many thought our full-year guidance of $1.2 billion in global box office would be difficult to achieve. We’re now very well positioned to deliver on that guidance. Following our Q2 earnings call, our stock dipped, with many noting that the Q3 Hollywood slate looked soft on paper, and we proceeded to deliver a record quarter. IMAX is, quite simply, a different company than it was just a few years ago.
This quarter is the latest and maybe the clearest example yet on how far we’ve come. We’re consistently delivering a diversified, dynamic portfolio across Hollywood blockbusters, local language titles, and alternative content, and we further separated ourselves from exhibition as a result. In Q3, the Mexican box office declined 11% year over year. IMAX was up 29% in North America, and globally, IMAX was up 50%. In prior years, when IMAX posted big results, you could usually point to a single defining title: Avatar, Top Gun, Oppenheimer. Now, our performance is increasingly driven by the full breadth of our content strategy. In the third quarter, we had a big film for IMAX Hollywood hit in F1, for which we dramatically over-indexed. We also had a powerhouse Japanese light language release in Demon Slayer: Infinity Castle.
We hosted successful music events from Prince and The Grateful Dead. We flexed our muscles in horror, not historically a genre associated with IMAX, with strong openings for The Conjuring and Weapons. We even leveraged The IMAX Experience to breathe new life into legacy titles, most notably with our successful re-release of Jaws. IMAX is not just a premium format. We’re a platform for event content that spans genres and the globe. That diversified portfolio and the marketing prowess of the IMAX brand as a beacon of must-see theatricality make us much more valuable to our studio and exhibition partners than ever, which continues to drive strong installation and sales activity. Audiences in 89 countries and territories around the world know that for awe-inspiring experiences, you must see it in IMAX.
The third quarter saw the conclusion of our record run of consecutive Filmed For IMAX blockbusters through the summer, but it also demonstrated our ability to drive success beyond releases shot with our cameras. The halo effect of IMAX extends across a wider collection of films, events, and experiences than ever. F1: The Movie was our highest-grossing Hollywood release of the year, with $97 million worldwide to date, more than 15% of the film’s total box office on less than 1% of the screens. Our success with F1 was powered by our deep collaboration with Apple on the film, the latest example of how IMAX has emerged as a premier partner for streaming platforms. We now have four blockbuster openings on the year: Sinners, Mission Impossible, F1, and Tron Aries, for which we’ve generated at least 20% of the domestic opening on just over 400 North American screens.
That’s a feat we’ve achieved less than a dozen times in our entire history, and four of those came in the last six months. It’s also been a watershed year for our local language strategy, as evidenced most recently by Demon Slayer. The global anime phenomenon has earned more than $73 million to date in IMAX. It’s our biggest Japanese film of all time. It delivered our biggest September opening ever in North America, an astounding feat for a foreign film, and we indexed 19% of its domestic debut. We’re optimistic the film will secure a release in China too, where recent Japanese anime titles, including First Slam Dunk and Suzume, have played very well for us. We’ve now generated more than $356 million in local language box office year to date, shattering our previous record of $243 million set for the full year 2023.
International films account for 36% of our global box office year to date, up from less than 20% last year. As we look ahead to the stretch run of the year, the slate is significantly stronger than last year’s stripped, depleted offering. November includes two IMAX-friendly releases in Predator: Badlands and The Running Man. We have used our leverage to program another strong Thanksgiving slate, locking in Zootopia 2 and Wicked for Good early. This put us in a position to get tickets on sale before most of the market, with both titles looking strong and tracking. We continue to round out our slate across music, sports, gaming, and exclusive experiences. Building on our success with The Grateful Dead and Prince in August, we have a concert event with Depeche Mode next week.
In December, we will host the long-awaited re-release of our seminal Stones at the Max, the beloved 1991 concert film which IMAX made with The Rolling Stones, and the only concert film shot entirely with IMAX Films cameras. In our second year, we will expand our offering of the League of Legends gaming tournament next weekend in China, with up to 219 locations. We partnered with Netflix on a buyout promotional event in support of Guillermo del Toro’s Frankenstein. Of course, the year concludes with Avatar: Fire and Ash. Our teams have been working with Disney on the launch for a year to ensure that the brand association between IMAX and Avatar, that has yielded record-breaking success for our companies, continues. With our network continuing to grow and our market shares surging worldwide, we expect to deliver another strong performance with the franchise.
With the carryover of Avatar, 2026 looks strong right out of the gate, highlighted by Christopher Nolan’s The Odyssey, Greta Gerwig’s IMAX exclusive Narnia, and Star Wars: The Mandalorian and Grogu, Super Mario Galaxy Movie, Toy Story 5, and Dune: Part Three, which will have an IMAX 70-millimeter run in select locations. Additionally, a very compelling 2027 slate continues to take shape, including Joe Kaczynski’s Miami Vice, which will be Filmed For IMAX, Star Wars: Starfighter, directed by Shawn Levy from Deadpool and Wolverine, Michael B. Jordan’s The Thomas Crown Affair, Avengers: Secret Wars, and The Batman 2. Our team was in London last month visiting the filmmakers and sets of many of these upcoming releases, including Narnia and Star Wars, and it’s clear these are IMAX-sized productions leaning heavily into our technology and format.
Our visibility into our Hollywood slate continues to grow, even as we opportunistically program local language blockbusters and alternative content events and experiences throughout the year. Turning to our networks business, signings to date have already surpassed the number of signings we had for the full year 2024. We’re having a lot of success in international markets we prioritize for growth. In Japan, we’re pacing towards our single best year for network growth ever, as we expect to end the year with 10 installations, representing a nearly 20% expansion of our footprint. In Australia, we expect to install six new systems for the full year, more than doubling our footprint to 10 locations nationwide. Year to date, we completed 60% of the installations we’ve targeted for the full year 2025.
The level of activity in the sales pipeline is also strong. We just completed an agreement for two new locations in Singapore. We signed multiple agreements this year across two priority markets, France and Germany, and are in conversations for new locations in Italy and Spain. We’re in discussions regarding new locations in the Middle East, and we continue to drive opportunity with new and existing partners alike across North America, including our recent agreement with Apple Cinemas and several potential new locations across the underpenetrated Southwest region. Given our continued sales momentum and our backlog of 470 systems worldwide, we have clear runway for strong network growth for years to come. In sum, we delivered excellent financial results in the third quarter.

As the year draws to a close, we look forward to hosting an Investor Day in December and sharing our strategy for how we grow our performance over the next several years. We continue to believe the best is yet to come. As we look ahead to a year with no less than four massive tentpoles: The Odyssey, Narnia, Dune: Part Three, and The Mandalorian and Grogu, for which IMAX is at the center of the filmmaking, marketing, and distribution. IMAX has never been better positioned creatively, commercially, or strategically, and we’re focused on strengthening our position, executing with financial discipline, continuing to provide the most immersive entertainment experience on the planet, and delivering for our shareholders. Thanks, and now I’ll turn it over to Natasha to walk through the financials.
Natasha Fernandes: Thanks, Rich, and good morning, everyone. IMAX’s third quarter was one of the best in our history, showcasing our global scale, our agility in programming a diverse content portfolio, and in turn, the profit and cash incrementality in our business. Third-quarter IMAX box office of $368 million was 50% higher year over year and exceeded StreetX’s estimates by more than 25%. Signing for IMAX systems at the end of September was 142, already eclipsing full year 2024, and system installations are now tracking to the high end of our guidance range of 150 to 160 systems. From a profitability perspective, our operating leverage shined through in Q3 with an adjusted EBITDA margin of 48.6%, up a substantial 630 basis points year over year, and adjusted EPS of $0.47, up $0.12 year over year.
Our profit incrementality flowed through, contributing to cash from operations of $67.5 million, which set a new quarterly record and was up more than 90% year over year. As I said on last quarter’s call, these are not just numbers; they are a direct result of growing demand by filmmakers, studios, exhibitors, and consumers for the IMAX experience. Our Q3 global market share reflected that, increasing 49% year over year to 4.2%, marking a new IMAX high. Our goal, though, is not to just outperform the market but to expand it, drawing more consumers to theatrical, eventizing content while opening the aperture to bring audiences more of the entertainment they seek, whether Hollywood, local language, or alternative content. This works for us, but it helps our studio partners, it supports our theater customers, and it is responsive to consumer demand for the best possible experience.
All of this has resulted in year-to-date performance that positions us to meet or beat every one of our full-year guidance measures. Taking a closer look at our Q3 results, overall, we delivered revenues of $107 million, 17% growth over the prior year third quarter of $91.5 million, and achieved gross margin in Q3 of $67 million, which grew 32% year over year. This resulted in a 63% margin, which is a 740 basis point improvement over the prior year period, reflecting high incremental profit flow-through from the stronger box office performance. Looking at our results at the segment level, content solutions revenues of $45 million increased 49% year over year, driven by the significant growth in IMAX box office, which, as Rich described, was propelled by a diverse mix of content globally.
I am especially pleased with the programming agility we demonstrated. We released four fewer Hollywood titles in the quarter than the prior year, yet we were able to grow box office 50% by consistently capturing higher opening weekend market share and leaning more into local language while adeptly filling in with alternative content. Overall, this led to the third quarter global market share of 4.2% on less than 1% of screens, driven by a remarkable 6.1% share of domestic box office. The setup for Q4 looks very positive, with major titles in front of us, including Avatar anchoring the year. Content solutions gross profit of $32 million showed tremendous growth, up 94% or $15.5 million year over year, while gross margin reached a record 71%, up a substantial 1,600 basis points from the 55% gross margin in the prior year, spotlighting the significant incrementality that results from higher levels of box office.
Technology products and services revenues of $60 million is up $2.4 million year over year, with gross profit of $35 million, resulting in a 58% margin, up approximately 250 basis points year over year, driven by both growth in our global box office and maintenance revenues that more than offset a lower level of systems installed under sales arrangements. System installations in the quarter of 38 systems compared to 49 in the prior year reflected in part the more balanced timing we’re seeing this year with a higher level of first-half installations. As of today, we are at approximately 100 system installations, and as highlighted earlier, we now expect to be at the high end of our system installation guidance for this year. The momentum for signings continues with 19 signings in Q3 and 142 September year to date, already exceeding the 130 for full year 2024.
The diversity of signings is especially encouraging. We have achieved near-record signings in Japan of 11 systems. Many of them are in new and exciting locations in underpenetrated areas in the country, and they’re performing exceptionally well since opening. We’ve built momentum in Germany with the successful release of our first-ever German language film in Q3 that resulted in a very strong opening weekend, and we expect we’ll have four new German locations open by the end of the year. We are very excited about the growth in Australia as well, where we have had signings with multiple customers and expect to exit the year with 10 open locations compared to two locations a year ago. In the U.S., we expect to expand with new regional partners, including five signings with Apple Cinemas in the quarter, with one in a highly desirable central area of Philadelphia.
Operating expenditures defined as research and development and selling, general, and administrative expenses, excluding stock-based compensation, was $30 million in the third quarter, which was consistent with the second quarter. However, it increased year over year as the third quarter of 2024 benefited from adjustments to performance payouts related to our STT business and from the timing of capitalization of film camera costs. We continue to focus on looking for ways to better use technology and scrutinizing work processes to find productivity opportunities across our business. Overall, our strong operational performance led to a third-quarter total consolidated adjusted EBITDA of $52 million, which increased $13 million or 34% year over year, driven by higher revenues, which mostly flowed through to gross margins.
This resulted in an impressive adjusted EBITDA margin of 48.6%, up approximately 630 basis points year over year, and giving us a year-to-date adjusted EBITDA margin of approximately 45% relative to our full-year guidance of low 40%. Third-quarter adjusted EPS was $0.47, up $0.12 year over year, driven fully by strong profit growth as our Q3 tax rate of 19% was a headwind of $0.03 year over year. Our September year-to-date tax rate is 24%, which is consistent with a normalized effective tax rate and what we would expect for the full year. Turning to cash flow and the balance sheet, cash flow from operations of $67.5 million set a new quarterly record. This excellent result reflects the very positive incrementality in our model, as well as the timing of collections of the larger first-half box office titles.
September year-to-date cash flow from operations was $98 million and has already exceeded by 40% 2024’s full-year operating cash flows of $71 million. Year-to-date free cash flow before gross CAPEX is $87 million and equates to an adjusted EBITDA conversion of 68%, a very strong result through nine months. As previously communicated, we expected operating cash flows to show strength and growth this year. Similar to total adjusted EBITDA, the dynamics of cash flows are quite positive as box office expands, leading to incrementality, particularly considering the cash flow characteristics of our joint revenue-sharing contracts, where the capital expenditure is at the beginning of an average 10-year contract term. Turning to investing cash flows, we continue to prioritize the use of our available capital to invest in the business, including $24 million spent on gross CapEx year to date related to partnering with exhibitor customers to grow and upgrade the IMAX network through joint revenue-sharing arrangements.
This represents an attractive return on investment opportunity as numerous large partners, including AMC, Wanda, and Regal, are ramping up investment in IMAX as they upgrade their complexes, including bringing IMAX in to replace other premium formats as they look to capture more of the market share gains IMAX is delivering through our Filmed For IMAX program and the exceptional slate ahead of us in 2026, 2027, and beyond. Our capital position remains very strong, with a Q3 ending cash balance of $143 million, an increase of $34 million from the second quarter. In our capital structure is $230 million of debt from our convertible senior notes due in April 2026 that bear an interest rate of 0.5% per annum, with a capped call leading to a $37 per share conversion price.
With our strong liquidity position and available facilities, we have the ability to be opportunistic as we assess the timing of when to address these notes and the nature of the instrument, whether that be with our revolving credit facility or through new notes. Debt, excluding deferred financing costs, was $261 million, and our current available liquidity is approximately $544 million. In conclusion, the team continues to execute well. We are successfully capitalizing on our strengthening position in the theatrical ecosystem and the growing contribution we can make to the industry. We are deepening partnerships with studios and filmmakers, programming with agility our global commercial network of over 1,750 locations, connecting with our fan base to bring more of the Hollywood local language and alternative content they’re seeking out, and partnering with existing and new exhibitors to bring The IMAX Experience to more moviegoers.
The model is working. The operating leverage we have discussed is coming to fruition. We are gaining market share and meeting or exceeding expectations across our guidance measures of IMAX box office, installations, and adjusted EBITDA margin. To be clear, we are not resting on our laurels, and we are focused on delivering results through the end of the year and beyond. As we look past 2025 into 2026, there is good visibility into IMAX’s future system installations as well as the film slate. We have a backlog of nearly 500 systems and an addressable market less than 50% penetrated with potential for additional zones. We also have an increasingly clear view into the film lineup for 2026 and beyond, including significant mega-title catalysts on the horizon.
We believe IMAX has never been in as strong a position, and we have scheduled on December 4 our first Investor Day since 2017 to share the compelling opportunity we see in front of us, how we will execute to capture it, and in turn deliver strong shareholder returns. We’ll dive deeper into what we see as the next era of IMAX, expanding our global content pipeline, accelerating network growth, and advancing the IMAX technology that continues to redefine the cinematic experience. With that, I will turn the call over to the operator for Q&A.
Operator: Thank you. At this time, we’ll conduct the question-and-answer session. As a reminder, to ask a question, you’ll need to press star one-one on your telephone and wait for your name to be announced. To withdraw your question, please press star one-one again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Eric Handler of Roth Capital. Your line is now open.
Q&A Session
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Eric Handler: Good morning. Thanks for the questions. I wonder if you could talk a little bit about your margin potential. I mean, 71% for content solutions off of a record box office. I’m curious, and you had 100% incremental margin off of that. At what point does your box office, you know, where does the box office get to where all of a sudden you see just margins start spiking? As far as the costs are concerned, you know, how stable are the costs in the content solutions business, and is that number going to have to grow as you continue expanding, or is that something maybe with AI you can keep flat or maybe even down?
Natasha Fernandes: Morning, Eric. Thanks for the question. We’re so pleased with the operating margin in the quarter. The 71% is a high for us, and we’ve talked about this many times about the incrementality in our model. I think Q3 was the perfect opportunity to display exactly what we reference when we talk about over-levels of $250 million in a quarter of box office and how the incrementality flows through at essentially an 85% rate. It could be higher. It just depends on what our, you know, our costs are for that we choose to do for marketing and some of the discretionary costs that we have. There is a lot of opportunity to continue to grow our margins, especially as you hit the even higher levels of box office, which is obviously a record year that we’re trending to this year with the $1.2 billion.
From a cost basis, when you look at it, we actually don’t have a significant increase in costs expected just because the basis of our costs are pretty stable. We remaster and we find efficiencies and leverage operating leverage in that because as you distribute to more countries, it doesn’t cost us any more money. We’re already doing versioning and marketing in all of those countries. On the SG&A side, we’ve been able to keep everything relatively flat with small amounts for inflation each year, and I think we’ve done a really good job on that front as well. Overall, our goal is to continue to show increases in our margins and allow the flow-through to happen all the way down to cash.
Eric Handler: Great. Rich has a quick follow-up. Exhibitors can see that your market share is growing quite nicely. I’m just curious, as theaters see more Filmed For IMAX movies coming, you have the halo effect raising the market share for non-FFI movies. How is the volume of requests for proposals just skyrocketing at this point? Maybe you could talk about that dynamic a little bit.
Richard L. Gelfond: Yeah. I mean, as you know, we already beat last year in system signings with a quarter to go. We’ve actually delivered more signings. Yes, there is a lot of activity going on around the world. I think it’s not just, you know, looking backwards, Eric, at what FFI was, but it’s looking forward to 2026 and also 2027 and 2028. We’ve never really had a backlog of films going that far forward. I think if you’re an exhibitor and you’re looking at your return on investment and you look at the number of films that IMAX has coming out in the next few years, I would even add to that, even FFI films, I don’t remember the exact number, but I think for 2026, we have double digits of FFI films already ready to come out, and we’re doing FFI films in 2027 and 2028.
I think, you know, the way you asked the question kind of answers itself. The fact we’ve done so well at 2026, 2027, and 2028 for filling in in advance have driven a lot of activity in the market. Thank you.
Operator: Thank you. One moment for our next question. Our next question comes from the line of Eric Wold of Texas Capital Securities. Your line is now open.
Eric Wold: Thanks. Good morning, Rich and Natasha. I guess, kind of following up a little bit on the last question on kind of on the exhibitor kind of demand side, thinking about from the other way, I guess, as you think about the limited amount of real estate for content that you have each year and understanding that, you know, for example, 2026 is mostly spoken for with content, you know, already under contract, I guess, what is the best opportunity to really drive, you know, from your end or work with the exhibitors to drive greater box office revenues on that content? For example, you know, where can you further leverage marketing to drive attendance and drive people into the theaters on that content? I know you can’t necessarily push price from your end, but why aren’t we seeing more ticket price leverage, you know, for IMAX films from the exhibitors given, you know, the clear demand from moviegoers, especially given, you know, the limited runs that most of your films have, in their theaters?
Why aren’t they taking price even more so on IMAX films?
Richard L. Gelfond: Eric, first of all, just to put it in context, when you said there are a limited number of slots, I just want to remind you that this year we’ll have 140 pieces of content. It’s not like we can’t program more things or multiple things at the same time. In slower times of the year, we could have two or three films sharing screen time, and we’ve been doing that. There is room to fit more content. In terms of price, as you saw with The Odyssey, we put some film tickets on sale a year in advance, and the ones we put on sale sold out. That’s usually a sign that under price elasticity, you can raise the prices. You correctly said that’s a decision the exhibitors have to make, but not us. Particularly, in a year that’s heavy in film, like 2026 with The Odyssey and Dune and some other things that will be coming out, I wouldn’t be surprised to see exhibitors press it a little bit, particularly in the film area.
Finally, obviously, the name of the game is capacity utilization, which is related to market share. This year, as our market share has grown so nicely, capacity utilization has gone up. Still, capacity utilization is relatively low as it is in a lot of entertainment businesses. I think there’s an opportunity in that area as well. Thanks, Rich.
Operator: Thank you. One moment for our next question. Our next question comes from the line of Drew Crum of Vivai Securities. Your line is now open.
Drew Crum: Okay. Thanks. Hey, guys. Good morning. I had a couple of questions on 2026. I guess you’re likely to address this at your Investor Day, but any preliminary thoughts on 1Q and your ability to grow box office as you lap a tough comp from NAJA too? Separately, I noticed in your press release and your prepared comments, you highlighted four massive tentpoles. Absent from that was The Avengers, which I think historically has enjoyed success on IMAX screens. Just curious if there’s anything to read into that omission. Thanks.
Richard L. Gelfond: No. Dating though, typically, a year in advance moves around. It’s very hard to pinpoint exactly what the movies are going to be and what dates they are. I think we’re just trying to be conservative in what the slate is looking like. I think the point we made was that we have four or five movies next year, which include in the first quarter the carryover of Avatar: Fire and Ash. It includes The Mandalorian and Grogu. It includes The Odyssey. It includes Narnia. It includes Dune: Part Three. Actually, the question you asked, we had a board meeting yesterday about the comp of North America next year. I just named you five movies that I think will exceed whatever their comp was this year. As you know, we’re a diversified portfolio.
You can always, in any year, say, “You had this really good film. How are you going to replace it?” The answer is you look at the whole slate, and you look at how it, how it’s going to come together. At our Investor Day, we’ll talk about guidance for 2026. Suffice it to say that looking at it very early, we think it’ll be stronger than 2025. Got it. Thanks, Rich.
Operator: Thank you. One moment for our next question. Our next question comes from the line of Omar Mejias of Wells Fargo. Your line is now open.
Omar Mejias: Good morning, and thanks for the question. Maybe just more broadly, you recently announced the first IMAX Investor Day since 2017. I’m just curious, why is now a good time to get together and share what’s ahead for IMAX? If you could share what you’re most excited about for IMAX in the years to come, that’d be great.
Richard L. Gelfond: I mean, Omar, not to be kind of an a-hole about it, but you know, I think we have a lot to talk about in terms of how 2025 performed and how 2026 will perform. It kind of flows off my answer to Eric Handler’s question. There’s never been a film backlog the way there is now. Like I said to the last question, I think we’ll provide a lot of context around some of those movies, of which we’ve seen a lot of them, and we know a lot about them. I think just putting titles on a slide is different than giving a context. IMAX isn’t a one-year or a one-trick pony. We think we have sustained growth going for years ahead. We thought it was really important. We believe we have a new level set for IMAX. As you probably know, films that we used to do 10% of the box office, blockbusters, we’re now doing 15% of the box office.
A question that was just asked about the activity on the theater side and signings, what’s going on. We just think it’s the right time to put the story together and put numbers to it. Obviously, our stock has had a nice little run, but from our point of view, we think it’s the beginning of the run. We have a lot of data to support that. I’d say one other thing would be since 2017, we have a lot of new talent in management that a lot of investors have never met. I think it’s just a good idea. I know Natasha and Jen and I have met a lot of investors, but we have a pretty deep bench, and we think it’s a good time to let the investors talk to that bench and get their color on things. Great. Maybe just a quick follow-up on the global opportunity set.
You obviously have momentum in the business and a great 4Q slate ahead that ends with Avatar: Fire and Ash. What countries or regions do you think IMAX has the biggest opportunity to drive incremental installations and grow the network? Any color on that would be helpful. Thanks.
Richard L. Gelfond: The reason that’s a hard one to answer is because of my last answer, which is that there’s been kind of this reset in what the box office could look like. When you start to put in numbers in that reset, the ROIs look differently and our ability to invest in JVs and make a better return look differently. I think we’re really, you know, assessing how to generate more growth around the world. If you look historically this year, Japan has been very strong. Western Europe has been very strong. Even North America has been very strong. We announced a couple of deals there. I think there’s more to come in North America. I don’t want to be constrained so much by the past. That’s the kind of thing we’ll go into more detail on Investor Day because I think the performance and the numbers open up different opportunities. Thank you.
Operator: Thank you. One moment for our next question. Due to the time, please limit yourself to one question. Our next question comes from the line of David Joyce of Seaport Research Partners. Your line is now open.
David Joyce: Thank you. In thinking about your programming strategy, how do you weigh the pros and cons along with the various economic impacts of running concert films or rerunning a recent release like Formula One or an old one like Jaws, Grands of 50th anniversary, versus showing a new theatrical release like Jurassic World that you were not able to show earlier in the summer?
Richard L. Gelfond: Yeah. Just, you know, to get the facts straight, Jurassic World came out the same week as F1 did, and we had committed to F1 already. That’s the first rule: when we commit to something, we sign a legal contract, and we can’t, you know, change that, although we could try and fill it in from show to show. To the core part of your question, not every week has films that are going to break out. We try and use alternative content or local language films more in the slower periods or bring back, as you asked about. We look at our calendar for this year and next year. For example, we know that on July 17, The Odyssey is coming out. Obviously, we’re not going to bring back a film or show a concert film that weekend.
At other weekends, there’s just no big releases coming. We know that way in advance, and we’ll make plans for how to fill in the schedule. One thing, another context to put it in, is we recently hired someone who has experience doing programming on the exhibitor side. They’re working with our distribution team to try and maximize the box-by-box programming, with our Chief Content Officer, Jonathan Fischer. If you look at the third quarter, that’s a perfect example where we plugged in a lot of things, and we mix and match. Just one example because it comes to my mind is the weekend with Weapons Open. We played Weapons a lot, but not everywhere. It did really well. Formula One still had a lot of gas in the tank, and tea is a bad analogy. That is now close to $100 million.
We’re able to mix and match a little bit more, particularly in the periods where there’s no obvious winner. Q3 was the perfect example of that. That’s what really drove the outstanding box office. Is there a margin differential? Is there marketing on some sorts of content that tilts the scale for you one way or the other?
Richard L. Gelfond: You know, not really, because, you know, for example, we brought back Jaws, but we timed it for the 50th anniversary of Jaws. We didn’t have to put up a lot of the marketing. The studio put it up in connection with the 50th anniversary. This weekend, we’re playing on the Springsteen concert, and what we did was, you know, that was timed to the theatrical release of the Springsteen movie. It comes with a lot of marketing. As we try and figure out what slots to put them in, one of our considerations is not having to put up significant incremental costs. Great. Thank you very much.
Operator: Thank you. One moment for our next question. Our next question comes from the line of David Karnofsky of JP Morgan. Your line is now open.
David Karnofsky: Hey, thank you. Maybe just two quick ones for Natasha. The full-year guidance implies a little bit lighter of margin in Q4. Just wanted to understand the puts and takes there in terms of install mix, box office, or whether there’s any kind of marketing consideration for Avatar. Then just similarly for working capital, how should we think about the balance of the year, given those big titles sitting in the final weeks? Thanks.
Natasha Fernandes: Sure. David, I’m not sure I heard the first part of your question, but I think the second part was about SG&A and then box office, correct?
David Karnofsky: No. The question was basically about margin in Q4, the guide implying that being down a little bit from what you’ve done year to date. Just wanted to understand puts and takes there, and then the outlook for working capital, given Avatar: Fire and Ash sitting, late in the year.
Natasha Fernandes: Yeah. Our guidance for EBITDA margin was updated to low 40% in last quarter. Year to date, we’re at just under 45% at 44.9%. The first half was at about 43%. The individual quarters, obviously, we see they drive different margins. We have said this before that Q4’s margin, we expect that we’ll have incremental dollars for Avatar marketing, which we’ll spend in Q4, but the Avatar box office will come in not only in Q4, but then we’ll get it in Q1 as well. You’ll have lower costs in Q1 with respect to marketing on Avatar. Q4, from a cost perspective, will hold a few more events versus Q3, for instance. We obviously attend several conferences along with our Investor Day that we’re planning in Q4. Other than that, there would be nothing that significantly hinders the margin from continuing along its pace towards our guidance of low 40%. Working capital?
Natasha Fernandes: On working capital, I mean, from a cash flow perspective, this was a record quarter for us. As I look at cash flow, and we’ve talked about this before, when you look at cash flow on an annual basis, that’s essentially what we’re aiming towards, continuing to grow that conversion rate. Hitting at above 50% and continuing to grow that on an annual basis is essentially where we keep moving. I’m sure we will work towards updating and providing more insights and guidance into our cash flows in the future as well at Investor Day. Thanks.
Operator: Thank you. One moment for our next question. As a reminder, please limit yourself to one question. Our next question comes from the line of Mike Hickey of The Benchmark Company. Your line is now open.
Mike Hickey: Yeah. Hey, Rich, Natasha, Jennifer, congratulations, guys, on a great Q3. First question from us, just looking at your market share here, year to date, slide 11 in your deck, 3.8%, definitely setting a record. Looks like domestic 5.2%, China 5.3%, and the rest of the world 2.4%. I guess the question, Rich, is how you’re thinking about rest of the world market share gains relative to your forward growth targets. It seems like rest of the world could be a great unlock opportunity for you, or is there something structural holding you back from achieving sort of the market share that you’re seeing in the U.S. and China? I have a follow-up.
Richard L. Gelfond: Yeah. The only thing holding us back, Mike, is more theaters. Obviously, in growth markets like Vietnam and Indonesia and places like that, we have much less penetration in India. You have lots of screens, big populations, and not as high a % of IMAX theaters. Obviously, we’ll target those, which ties to an earlier question, and try and build up the theaters. There’s nothing endemic about those markets, just there’s not as many IMAX theaters. By the way, it a little bit goes the other way because as we double down on local language films, like we’ve had local language in Malaysia, in Indonesia, in Saudi Arabia, as we step up our local language, that will obviously increase our market share in those territories.
There’s nothing broken. It’s just an opportunity that we need to fill in more. Thanks, Rich. Last question. Promise I’m not being a wise guy here, Rich. Just on your installation growth potential for 2026, curious your thoughts there, just given the extreme success you guys have had in 2025, which might be slightly a pull forward or not. Just curious your confidence here on 2026. I know signings have been very strong.
Richard L. Gelfond: Let me be clear. There’s no pull forward there. It’s a result of the reason with the high end is we had a really good signings year, and we have such a good slate and a good slate ahead of us in 2026 that I feel, you know, I’m very good about where we are this year. Obviously, we raised the range of our guidance. For next year, Mike, you know, if you look at the correlation between film slate, Filmed For IMAX, you know, large movies, it should be a positive year. Again, however, we’re in the middle of our budgeting process, and I’m hopefully by Investor Day, we’ll be able to give you more concrete guidance. Thanks. Thank you, guys.
Operator: Thank you. One moment for our next question. Our next question comes from the line of Patrick Sholl of Barrington Research. Your line is now open.
Patrick Sholl: Thank you. I just have a question on alternative content. I mean, you laid out your visibility for the broader Hollywood slate. Could you maybe just talk about the visibility that you have into the alternative content to sort of even out those box office periods?
Richard L. Gelfond: We have some visibility, but a lot of it arises in the couple of months before it comes out. We’re doing, I think it was in my script, I don’t recall, but we’re doing The League of Legends in China, which came about. It got finalized, I don’t know, two weeks ago. We’re doing over 220 theaters for the finals, and then we’re doing the semis and the quarters. It’s both. Some things will be like we have two music projects, one in February and one in May, which we’re in the middle of documenting right now. On the other hand, there will be other projects that will come up, more or less minute. Some of the live events where directors speak around their movies tend to come together a little bit later. The sporting things, I think, come a little bit later. The music, especially the music docs, come more in advance because the studios know when they’re being released. It’s a combination of the type of content. Okay, thank you. Thank you.
Operator: Thank you. We have time for one last question. Our last question comes from the line of Stephen Frankel of Rosenblatt. Your line is now open.
Stephen Frankel: Thank you. Rich, you guys have pointed out that local language is consistently been over 50% of the box office mix in China over the last couple of years. Do you think that’s a permanent change that your penetration into tier three and tier two markets means more local language? Can you do things to kind of accelerate that local language growth in China going forward if you think maybe Hollywood has peaked as part of the mix there?
Richard L. Gelfond: Yeah. I mean, I wouldn’t get pinned down to an exact %, Steven, but I do think that local language is, you know, permanently going to be a bigger part of the box office than it was before. I think you put your finger on one of the answers, which is, you know, because of tier three and four markets and our increased penetration there. I also think, and this is important, that we’ve done a better job of penetrating the local markets there. Our CEO there, Daniel Manwaring, is extremely connected in the film industry there. Our team has done a very good job, and the results speak for themselves. With that said, I wouldn’t give up on Hollywood box office. For example, Avatar traditionally does very well in China.
It’s getting in the same day as it got in in the U.S., so I would expect to see strong results there. Zootopia, at Disneyland in Shanghai, there’s a separate part of it called Zootopia Land. It’s a very big franchise over there. Looking into 2026, the Nolan movies do very well. Obviously, The Odyssey is a very high-profile one. Dune has done well there in the past. Again, that’s why I’m not sure about particular numbers and percentages. I do feel like local language will continue to be strong, but don’t give up on Hollywood quite yet. You should just be reminded, in that context, that our take rate on local language is higher than our take rate on Hollywood films in China. That’s because of the theatrical splits. It’s not an IMAX anomaly. It’s just Hollywood films get a lower split than local language.
Financially, that’s a pretty good thing for us to keep in mind. Okay. That’s very helpful. Thank you, Rich.
Operator: Thank you. This concludes the question and answer session. I’d now like to turn it back to Richard L. Gelfond for closing remarks.
Richard L. Gelfond: Thank you very much, operator, and thank you all for joining us today. IMAX pre-pandemic was on a tremendous growth curve. As you know, 2019 was our best year ever at that point. Unfortunately, not just for IMAX, but a lot of the world, the pandemic slowed it down. We have been using the time since the pandemic to build up a lot of different pillars for future growth. They include things like local language content, different ways of looking at marketing, alternative content, not just local language in one country, but across many countries, rationalizing our cost structure. I think in 2025, we saw good years in 2023 and 2024, but all that really came together, and we kind of broke out. If you want to find a quarter that epitomizes that more than anything else, it’s the third quarter we just finished.
I said this during my remarks, but you can’t summarize it any better than to say the North American box office was down 11% in the third quarter, and the IMAX box office globally was up 50% in the third quarter. If that doesn’t show how we’ve separated ourselves from people in different businesses that some people confuse, I think this quarter painted a very clear picture. As you could tell from Natasha and my tone on the call, when you look at the slate and you look at a number of other factors, I think we’re very optimistic that we can maintain that momentum going forward. Thank you all very much, and we’ll talk to you, hopefully see many of you at Investor Day.
Operator: Thank you for your participation in today’s conference. This does conclude the program. You may now disconnect.
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