HubSpot Becomes First CRM to Integrate Deep Research Connector with ChatGPT

HubSpot Inc. (NYSE:HUBS) is one of the best technology stocks according to Wall Street analysts. Earlier on June 4, HubSpot announced the launch of its Deep Research Connector with ChatGPT, which made the company the first CRM to offer such an integration. The new connector aims to democratize advanced technology for Small and Medium-sized Businesses/SMBs by allowing them to use the customer data within ChatGPT for powerful research capabilities and analysis.

Over 250,000 businesses currently rely on HubSpot as their primary source for customer data across marketing, sales, and service, and HubSpot’s internal research shows that over 75% of its customers are already using ChatGPT. Marketers can now inquire about high-converting customer segments and generate tailored nurture sequences because of the integration. Sales teams can segment target companies by various criteria to identify top expansion opportunities.

HubSpot Becomes First CRM to Integrate Deep Research Connector with ChatGPT

A team of software developers gathered around a monitor discussing a new CRM platform.

The HubSpot Deep Research Connector is designed for ease and trustworthiness. HubSpot customers with admin controls can enable the connector within ChatGPT by selecting HubSpot as a data source and authenticating their account. Once enabled by an administrator, any user in the organization can then activate it and ask questions. A critical privacy feature is that users can only access the CRM data they are permitted to view within HubSpot, which ensures data security and adherence to existing permissions.

HubSpot Inc. (NYSE:HUBS) provides a cloud-based customer relationship management/CRM platform for businesses in the Americas, Europe, and the Asia Pacific.

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Disclosure: None. This article is originally published at Insider Monkey.