How Google Inc (GOOG) Surpassed Apple Inc. (AAPL) in Design — and How Apple’s Coming Back

Given the magnitude of the iOS 7 overhaul, there’s already much debate regarding the new look. More important than individual nitpicks about some ugly icons or unfamiliar elements (things that can be addressed or updated in future releases), Apple is signaling the start of a new era of even tighter integration between hardware, software, and services with a greater focus on unified design.

As Ive puts it:

We brought together a broad range of expertise, from design to engineering. With what we’ve been able to achieve together, we see iOS 7 as defining an important new direction, and in many ways a beginning.

Apple Inc. (NASDAQ:AAPL) is coming back with a vengeance.

The article How Google Surpassed Apple in Design — and How Apple’s Coming Back originally appeared on Fool.com.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

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