Honda Motor Co., Ltd. (HMC) Signs On as Key Partner for 2028 Los Angeles Olympics

Honda Motor Co., Ltd. (NYSE:HMC) has become a major partner for the 2028 Olympic and Paralympic Games in Los Angeles. The Japanese automaker will supply vehicles for athletes, officials, and other participants, including cars, motorcycles, all-terrain vehicles, and multipurpose vehicles, according to a company statement. Honda is also a partner for the 2026 Winter Olympics in Italy.

This announcement comes after reports that another Japanese automaker, Toyota Motor Corp., plans to end its top-level sponsorship with the International Olympic Committee following the 2024 Paris Games.

With Honda Motor Co., Ltd. (NYSE:HMC)’s partnership, sponsorship revenue for the LA Games has surpassed $1.5 billion amid a surge of deals this year. Organizers at LA28, the nonprofit overseeing the event, expressed confidence they will meet or exceed their $2.5 billion sponsorship goal by the time the Olympics arrive in Southern California.

John Slusher, CEO of U.S. Olympic and Paralympic Properties, made the following comment:

“Our hope is that we would get between $1.8 billion and $2 billion this year and I’m optimistic that we’ll hit those numbers. Anything can happen, but sitting here today, I feel very optimistic that we’ll reach or exceed our $2.5 billion sponsorship number by the time we hit the Games.”

HMC is up by nearly 6% in 2025 so far.

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