Honda Motor Co Ltd (ADR) (HMC) Succeeds Where Ford Motor Company (F) Failed

Page 2 of 2

Right now Honda Motor Co Ltd (ADR) (NYSE:HMC)’s bet on the battery, as well as improvements to the aerodynamics and a more efficient wheel design have taken its Accord Hybrid to the next level. That leaves Ford Motor Company (NYSE:F) with a little bit of catching up to do in order to improve its fleet’s fuel economy. That being said, this past August Ford did have its best auto sales month since 2006 with sales of its C-Max hybrid contributing to 44% of its growth in the small car category. So, while the car disappointed on miles per gallon, it hasn’t disappointed in sales, which is where it really matters. So, while Honda might have won this lap, Ford is still well positioned to win.

The article Honda Succeeds Where Ford Failed originally appeared on Fool.com and is written by Matt DiLallo.

Matt DiLallo has the following options: long January 2014 $10 calls on Ford and short January 2014 $10 puts on Ford. The Motley Fool recommends Ford and Tesla Motors. The Motley Fool owns shares of Ford and Tesla Motors.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Page 2 of 2